Twist Image

MAY 3, 2011

Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration that we have all experienced as consumers of a brand is not a constant or lingering feeling that turns someone from a consumer (or even a brand advocate) into a non-consumer (or a brand terrorist).

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Airlines Twitter Social Graph Loyalty 102

Proactive Report

OCTOBER 30, 2011

Today the average Facebook user has 130 friends. So at the very least you are looking at a 10X scenario if someone posts a negative comment about your company on their Facebook page. Or they are a Key Opinion Leader for your brand or industry and they have 13,000 or 130,000? It pays to map your social graph.

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Social Media Retail Airlines Social Graph 95

Convince & Convert

NOVEMBER 1, 2011

You have to keep up your Facebook. Jay: An interesting stat that I saw in the book was that people on Facebook, I think it was, created 90 pieces of content a month. I think we take it as gospel that people’s usage of Facebook has no cap, but I can’t imagine that that’s true. You’re an author.

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Klout Social Capital Influencer Social Graph 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

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Social Media Strategy Influencer Social CRM 147

Bare Feet Studios

JUNE 9, 2010

Yes Facebook is big but it is also incredibly noisy and same issue with a real conflict in the interests of the user, the advertisers, and of course the spam, troll, and hacking issues. Twitter had earned that kind of loyalty – and squandered it in the face of new users and more rounds of funding. I’m NOT knocking success.

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Upcoming Conference Social Graph Flickr 57

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. TA : People who are influential in a category have worked hard to build and cultivate their personal brands.

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Social CRM Influencer Klout Social Media 133

Webbiquity SMM

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. ” Blakeley concluded that “the online experience for consumers was undefined or uncharted, leaving consumers to fend for themselves to find relevance within the engagement without any reinforcement to brand value or story.”

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Social Media Tips Tumblr Wikipedia 207

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. I’ve personally discovered several restaurants that way). Go for it in the comments.

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Foursquare Analysis Consultant Mobile 150

Laurel Papworth

AUGUST 1, 2010

Facebook has just announced it’s plans to expand it’s Facebook currency. Social Networks and Online Communities – maybe Twitter? – will no doubt be encouraged to use this Facebook Credit currency on their external sites. Facebook Money for Social Games. Foursquare? local photo forum?

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Facebook Virtual World Foursquare Banking 105