Almost Savvy

NOVEMBER 7, 2009

A key part of a successful social media business strategy is identifying those with influence and an interest in your brand, and then finding a way to engage them turning them into fans and evangelists. Have you seen examples of brands using social media well or others missing the mark? This strategy was definitely in play here.

Social Media 145

Social Media Lijit Reputation LinkedIn 145

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. As someone who is required to monitor your brand, there will never be a day when all is quiet.

Social Media 221

Social Media Marketing Digg Consultant 221

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Seek Content Inspiration Creating successful social media content isn’t just status updates.

Brands 143

Brands Content Social Media Consultant 143

Almost Savvy

SEPTEMBER 17, 2009

My Parents Just Joined Facebook&# On this site, you’ll find hundreds of gems sent in by kids who take revenge on their parents for humiliating them on Facebook, by sharing it with the world. Additional comments powered by BackType Click ‘Like’ to join us on Facebook! Parents, you’ve been warned!

Social Networking 191

Social Networking Astroturfing Lijit Reputation 191

Almost Savvy

JULY 12, 2010

Real Life Friends Posted by Irene Koehler in Facebook , Networking , Social Media on July 12, 2010 | 34 responses While many of us use social networking tools differently, most of us struggle with similar questions and challenges. Should I connect only with family and good friends on Facebook and only business contacts on LinkedIn?

Social Networking 279

Social Networking LinkedIn Research Google 279

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. But, the current system is just the beginning.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Josh S Peters

OCTOBER 16, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Free Twitter Seminar Free Twitter Seminar Written on October 16, 2009 by Josh Peters in Social Media 3 Comments - Leave a comment! The one thing we won’t be doing is talking about how to be a Twitter spammer.

Twitter 100

Twitter Lijit Knowledge Base Widget 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Almost Savvy

OCTOBER 28, 2009

Facebook entirely redesigned its most important assets, its home page and opened its feed to third parties. Given the growth of the Twitter and Facebook ecosystems with thousands of applications and new uses, startups as well all major players are adapting their services to compete in this environment.

Blogger 145

Blogger Lijit Reputation LinkedIn 145

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Almost Savvy

JULY 11, 2009

Dear Ex-Facebook Friend… BREAKING NEWS: It Takes Work To Get Ahead How Not to Use Twitter for Business (FroYo Edition) New Tool Makes My Email Work Harder and Smarter Shopping Cart Your shopping cart is empty Visit the shop 2 Comments ? I’m working on a post about Facebook, just might get to one on LinkedIn, too.

Twitter 276

Twitter Avatar LinkedIn Lijit 276

Almost Savvy

JANUARY 12, 2010

Please Enjoy This Spam Posted by Irene Koehler in Business , Facebook , LinkedIn , Networking , Social Media on January 12, 2010 | 5 responses Over the last few weeks, I have been inundated with holiday cards and greetings of all types. Dear Ex-Facebook Friend… Shopping Cart Your shopping cart is empty Visit the shop ?

Lijit 158

Lijit LinkedIn WordPress Reputation 158

Almost Savvy

APRIL 6, 2009

Whether at a live networking event or connecting with people through virtual social networking sites, no one want to receive sales pitches, marketing emails, and links to buy the “latest, greatest product on the market guaranteed to make you rich in just 10 days.&# Reply Leave a Reply Click here to cancel reply.

Social Networking 215

Social Networking LinkedIn Lijit Virtual World 215

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Almost Savvy

APRIL 6, 2010

Plus, get a free book) Posted by Irene Koehler in Branding , Business , Tips on April 6, 2010 | 18 responses One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn’t. Think about individuals and brands that influence your thinking, decisions or actions.

Influencer 186

Influencer iPhone Remix LinkedIn 186

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group. Your Facebook Page should be created under your primary Facebook login.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media MySpace 218

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. That depends upon how many other people/brands they are following, and how often they check Twitter. The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? Email is all about actual audience.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Josh S Peters

JULY 22, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » ORSM09 , Social Media » Social media and the outdoors? As previously mentioned I’m on a hunt for Social Media at the OSRM09 (Outdoor Retailer Summer Market) and let me tell you… I found it! Only at the ORSM09!

Social Media 100

Social Media Lijit eBook Retail 100

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 124

Content Marketing Consultant Social Media 124

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Twitter as a marketing tool. My opinion has not changed much since I wrote about Twitter’s ability to market products in March. However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. A marketing firm might want to sell a product.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Almost Savvy

MARCH 31, 2010

Posted by Irene Koehler in Facebook , Social Media , Tips , Twitter on March 31, 2010 | 16 responses Hey, you! We’ve been connected for awhile on Twitter and Facebook. I don’t need to know that you’re at the market, at the gas station, at work or on the train. We need to have a word. I like you, really I do.

Foursquare 278

Foursquare Badge LinkedIn Twitter 278

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

APRIL 20, 2010

Sure, mundane minutiae (like the sort lampooned here) might generate a low level dialog, but in order to achieve something more meaningful, a successful social media marketer needs a conversational hook to generate discussion. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Be genuine.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website.

Social Media 272

Social Media Engagement Forums Policies 272

Almost Savvy

AUGUST 28, 2008

Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. Integral to determining a response while simultaneously reinforcing the brand is understanding your target audience. Mighty impressive!

Lijit 100

Lijit Reputation LinkedIn Small Business 100

Almost Savvy

AUGUST 28, 2008

Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. Integral to determining a response while simultaneously reinforcing the brand is understanding your target audience. Mighty impressive!

Lijit 100

Lijit Reputation LinkedIn Small Business 100

Almost Savvy

MAY 3, 2009

yet powerful platform to build a brand, control one’s online reputation?and Related articles which may interest you: The Re-Branding of Me: Website Under Construction Do You Have a Digital Business Card? I’ve enjoyed your Marketing Safari blog for some time now and look forward to more great content. Reply Barbara J.

Reputation 154

Reputation Conference LinkedIn Lijit 154

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Organizations have used it for developing programs, marketing efforts, research, and education. Facebook Create a Facebook Page and tell everyone about it. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. Delicious is my favorite one to use for this.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Almost Savvy

JANUARY 3, 2009

WOW Wish I had known before the last [link] #TCR so we could have told more tweeps I will give a copy of “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online&# so you can add that as a prize for one of your listeners. Not just the person I was trying to reply to.

Twitter 204

Twitter Tweetdeck LinkedIn Lijit 204

Almost Savvy

JULY 24, 2009

Enter TrueTwit , which markets itself as the “Validation Service for Twitter.&# Facebook Tip: How To Choose Who Can See Your Friends New Tool Makes My Email Work Harder and Smarter Social Media Stats – It’s Raining Content! Additional comments powered by BackType Click ‘Like’ to join us on Facebook!

Twitter 272

Twitter LinkedIn Lijit WordPress 272

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 123

Marketing Conference Social CRM Social Media 123

Almost Savvy

NOVEMBER 17, 2009

Jim is a super-smart marketing mastermind and is also the brains behind The Tech News Blog and The Ideas Blog. Quick Internet marketing tip! I’ve been an avid user of LinkedIn and Facebook since attending your presentation at the Chamber of Commerce, and have since gotten to know you has a friend.

Engagement 233

Engagement Twitter LinkedIn Reputation 233

Almost Savvy

JANUARY 2, 2009

Following the time when Mom’s praise was enough and prior to today, there was also a time,when customer testimonials printed on marketing brochures were all the evidence we needed to know you were the bee’s knees. Additional comments powered by BackType Click ‘Like’ to join us on Facebook!

LinkedIn 171

LinkedIn Tips Reputation Upcoming 171

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments). If you’re considering social media marketing for your business, no matter what size your company is, listening and engagement is key.

Apple 154

Apple Twitter Forums Policies 154

Almost Savvy

FEBRUARY 23, 2010

Register for.tel for free) Posted by Irene Koehler in Branding , Business , Career , Networking , Tips on February 23, 2010 | 47 responses We all want to be found more easily online when our friends, potential clients and employers Google us. Additional comments powered by BackType Click ‘Like’ to join us on Facebook!

Directory 223

Directory Domain Name LinkedIn Reputation 223