Brands Facebook Jive Social Media 
Buzz Marketing for Technology
SEPTEMBER 7, 2011
But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes.
Buzz Marketing for Technology
OCTOBER 19, 2011
It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing. So there you have it.
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Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.
Social Media Marketing
APRIL 13, 2011
Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be. The belief was that information that could be public should be transitioned to social media, but proprietary information should remain under wraps in email, on the phone and in meetings.
Bill Hartzer
MAY 26, 2010
More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved.
Mindjumpers
AUGUST 3, 2012
Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. How do you derive value from social enterprise apps? Future of Social Media?
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