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The Most Popular Social Networks of 2021

Ignite Social Media

The world of social media began over 20 years ago, but the social networks that reign today are vastly different than those that helped the phenomenon emerge. But which social networks are the most popular today? But which social networks are the most popular today? SOCIAL NETWORK STATS OF 2021.

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130
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How to Find Your Audience on Social Media

Social Media Strategies Summit

This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” The simplest way to measure the size of your audience is to use Facebook Ads Manager. Sound familiar?

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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? What is review analysis?

Review 126
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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar.

Analysis 186
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How to Measure Social Media ROI for B2B Brands

Oktopost

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media.

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