Convince & Convert

AUGUST 5, 2012

Even Facebook acknowledges that Timeline (and the corresponding kill-off of default landing tabs) was intended to force companies to be more human on that platform. The high art of the humanization gambit is the seemingly random stunt that smashes our expectations for a how a brand should behave. Are brands doing the same thing?

Social Media 134

Social Media Hotels Loyalty Curation 134

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

AUGUST 10, 2016

This past year, we saw Buzzfeed’s exploding watermelon blow up the internet, becoming the largest Facebook Live stream to date, with over 800,000 live viewers. Visual content builds trust & loyalty. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation.

Content 100

Content UGC Loyalty Hotels 100

Twist Image

OCTOBER 25, 2011

In this day and age, the challenge is that brands are being held to task in the online channels. The other day, I was reviewing the Facebook page for a major airline and there was one complaint that stood out: "I'll never fly with you again! Have you ever been on TripAdvisor (the popular online destination that rates hotels)?

Hotels 109

Hotels Loyalty Airlines Reputation 109

Twist Image

MAY 9, 2012

The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). Bryan Pearson - President and CEO of LoyaltyOne will officially launch his brand new business book, The Loyalty Leap. your brand or agency still struggling to catch up?

Engagement 93

Engagement Banking Loyalty Hotels 93

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment. Leveraging the “On Hold” Experience. 3 Ideas for Gamifying Customer Service.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment. Leveraging the “On Hold” Experience. 3 Ideas for Gamifying Customer Service.

CSR 126

CSR Airlines Loyalty Hashtag 126

Sprout Social

JULY 18, 2023

With the right tactics and tools, a hospitality social media marketing strategy can help you increase brand awareness, gain new customers and supercharge long-term loyalty. Keep reading for actionable tips from hospitality brands taking customer satisfaction to the next level on social.

Social Media 98

Social Media Brands Hotels Loyalty 98

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Hootsuite

JULY 24, 2019

Statistics also show that people continue to interact with Facebook ads. The average Facebook user clicks on 11 ads in 30 days. But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. 16 winning Facebook ad examples to learn from. Snag Tights.

Examples 112

Examples Campaign Facebook UGC 112

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

Data 219

Data Loyalty Mobile Hotels 219

Convince & Convert

APRIL 28, 2010

But more than 80% of those impressions, from “I love Sweet Leaf Tea &# to “I’d rather die than sleep in this hotel&# are created by just 16% of the U.S. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It population. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

DECEMBER 24, 2022

Social media has shifted the paradigm of modern brand marketing. While Instagram and TikTok are very popular with brands, Facebook is their favorite platform for marketing. billion active users, brands can reach a much wider audience here than on other platforms. Starting a Facebook page for your brand is easy.

Engagement 52

Engagement Tips Facebook Trends 52

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s not hard, it’s complicated.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Keyhole.co

DECEMBER 24, 2022

Social media has shifted the paradigm of modern brand marketing. While Instagram and TikTok are very popular with brands, Facebook is their favorite platform for marketing. billion active users, brands can reach a much wider audience here than on other platforms. Starting a Facebook page for your brand is easy.

Engagement 52

Engagement Tips Facebook Trends 52

Sprout Social

DECEMBER 6, 2021

Building relationships with viewers while maintaining your brand voice. Given how glued to YouTube the average viewer is, nurturing your brand community should be a top priority for long-term viewership and loyalty. Doing so is a smart move for growing brands, though. Why community management on YouTube matters so much.

Communities 132

Communities YouTube Engagement How To 132

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month.

Social Media 148

Social Media Strategy Consultant B2B 148

Sprout Social

MAY 16, 2022

And as research shows , 75% of consumers now prefer to engage with a brand over private messaging channels versus traditional channels. Think of it as Google’s equivalent to Facebook Messenger : It makes it easy for customers to contact your brand to ask questions or raise concerns. Reduce response and resolution times.

Engagement 134

Engagement How To Notification Google 134

Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. According to Media Street , 74% of Facebook users, for example, sign in to their accounts daily. Moreover, people love to see brands give back to their loyal followers.

Social Media 58

Social Media UGC Hashtag Privacy 58

Webbiquity SMM

JUNE 14, 2011

Tap your internal subject matter experts and help them create personal brands. Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Make your customer service content searchable, and extend the customer relationship to build loyalty and recommendations.

B2B 164

B2B Sentiment SEO Klout 164

Hootsuite

JULY 9, 2019

Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. Even the most-loved brands get a one-star rating now and then. Review sites are goldmines for glowing tidbits about your brand, so make sure to compile some of the best feedback! Address negative feedback.

Strategy 111

Strategy How To Marketing Review 111

Convince & Convert

JULY 27, 2012

It’s six ingredients, top brands used to measure the revenue impact of social media.). I picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

APRIL 5, 2012

. “The key: instead of paying for likes, the studio put its resources into creating rich-media elements that far outstrip the ambition of simple games and other movie collateral, such as an interactive tour of the source novel’s capital, which was accessible through Facebook, Twitter, and YouTube.” This is the audible sigh.

Sports 114

Sports Social Media Survey Hashtag 114

ProBlogger

NOVEMBER 12, 2013

1) Provide Your Tribe with an Identity and a Brand They Can Care About. A family that values honour and loyalty above all, demands total obedience, and offers prosperity, wealth, and respect. If you can capture that sense of romance, that same loyalty in your readers, then you not only have a tribe, you have a “family.”

Blogger 47

Blogger Organization Loyalty Syndication 47

Buffer Social

JULY 14, 2016

Instagrammers like to connect with brands. Research shows that brands enjoy a number of distinct benefits and advantages on the network: Instagram, brands enjoy regular engagement with 4 percent of their total followers. On networks like Facebook and Twitter, engagement is less than 0.1 Increase awareness of your brand.

Instagram 40

Instagram Marketing Hashtag Feed 40

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. I’ve personally discovered several restaurants that way). Go for it in the comments.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

agora pulse

MAY 6, 2020

For example, 74% of brands are posting less on their company social media accounts right now. 69% of brands expect they will decrease ad spend in 2020. Through Nike’s digital ecosystem, the Nike app, Nike Running Club app, its social channels and Nike.com, the brand supported adults and children to stay active at home.

Social Media 106

Social Media Tips Discount Price 106

Convince & Convert

DECEMBER 11, 2014

And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential content comes from like-minded people that your customers know and trust. These new, socially savvy individuals often know more about social media and engaging with digital content than brands and agencies. is “it depends.”

Influencer 164

Influencer Brands Loyalty Authentication 164

Koka Sexton

SEPTEMBER 29, 2008

I also like miniatures, literature, and i’m fairly well versed in a few languages (enough to get me to a hotel, i think). Will she feel more secure in your “manly&# arms, or that she knows she is appreciated and that you would never betray her because you understand loyalty? Have a facebook account? Quick quiz.

Types 99

Types List Comments Posterous 99