Convince & Convert

APRIL 12, 2012

Our friend, Vanessa Sain-Dieguez from Hilton Hotels is going to join us in a little bit. Instagram and Facebook , which I guess won’t be big news by the time you guys are listening to this on Thursday, but on Monday it was a big bomb that was dropped on everyone. Facebook buying Instagram makes perfect sense to me.

Hotels 118

Hotels Instagram Authentication Social Media 118

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 118

Strategy Facebook Marketing FAQ 118

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. The brand also talks about offbeat places around the world and what makes them unique.

Communities 59

Communities Social Media Strategy UGC 59

Laurel Papworth

JANUARY 14, 2010

Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive&# for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR&#. features and functionality on the hotel website.

Hotels 85

Hotels Tourism Travel Social Media 85

Ignite Social Media

MAY 23, 2016

Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them. Facebook 360 Video. Facebook Live.

Features 112

Features Social Media Brands Retail 112

Keyhole.co

NOVEMBER 19, 2023

Sub-Goals: If you prioritize developing a large following, devote substantial resources to Facebook. Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. Take the story of Delta Hotels and digital strategist Mike McCready as an example. billion users.

Template 52

Template Templates Examples Social Media 52

Social Media Strategies Summit

SEPTEMBER 25, 2019

Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. As customer expectations continue to rise, the successful use of chatbots will be a key factor in keeping your brand trending upward.

Examples 185

Examples Real Estate Hotels Marketing 185

The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170

Campaign Hotels Social Media Travel 170

Twist Image

AUGUST 24, 2014

While he''s been on the podcast before to talk about his new business, Crowd Companies , it felt like the perfect timing to reconnect and see just how well brands are working in the collaborative economy. Will hotels be competitive in a world of Airbnb ? Will taxi companies adapt to Uber ? Will they be up for the challenge?

Brands 90

Brands Hotels Startup Collaboration 90

Socialmedia.biz

AUGUST 11, 2019

All you have to do is create a website for your brand with a live blogging interface. Even though this marketing strategy has been misused over the years, when utilized in the right way, it is still one of the most effective ways of cutting down on costs when you are building your brand market. Utilization of online marketers.

Cost 98

Cost Brands Marketing Press Release 98

Firebelly

NOVEMBER 15, 2012

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors. No exceptions, she said.

Social Media 241

Social Media Hotels Retail Airlines 241

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. Are Brands Overvaluing Facebook and Twitter? It’s fundamental direct marketing. When/where is that?

Brands 114

Brands Twitter Facebook Research 114

Later

NOVEMBER 5, 2020

Content pillars are 3 to 5 topics your brand will consistently discuss, amplify, and create content for on social media. Your content pillars will be specific to your brand, but can encompass multiple themes. And the best way to build a strong content bank for your brand? . Choose Your Content Pillars.

Social Media 112

Social Media Strategy Hotels Content 112

Jason Yormark

MARCH 30, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / Olive Garden on Facebook: How To Not Use Social Media | Subcribe via RSS Olive Garden on Facebook: How To Not Use Social Media March 30th, 2010 Posted in Social Media Tweet Share UPDATE: It appears this is actually a scam. I hate those things!

Social Media 271

Social Media Facebook How To Hotels 271

Mindjumpers

JULY 23, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « OliveWoo–The First Location-based Date Service Can an Unknown Brand Become Word of Mouth? It is no surprise that the competitive power of a hotel lies within its service. And that goes for hotels as well. A fact that is no less true for travelers.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Jason Yormark

MARCH 30, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / Olive Garden on Facebook: How To Not Use Social Media | Subcribe via RSS Olive Garden on Facebook: How To Not Use Social Media March 30th, 2010 Posted in Social Media Tweet Share UPDATE: It appears this is actually a scam. I hate those things!

Social Media 271

Social Media Facebook How To Hotels 271

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Convince & Convert

OCTOBER 30, 2013

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. Good News for Big Brands. Gotta get your St. Patrick’s Day tweets set up now!

Twitter 130

Twitter Brands Adwords Hotels 130

Likeable

JANUARY 10, 2022

In addition to living on Hilton’s social channels, the videos from the docuseries were shown to attendees of the COP26 conference at Hilton hotels in Glasgow last fall. The video was live streamed on Facebook and Instagram—and in tandem, it was screened at every Great Wolf Lodge location across the United States on New Year’s Eve.

Social Media 109

Social Media Content How To Hotels 109

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. For example, a hotel chain with a slow website might choose to invest in an upgrade this year.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Twist Image

JANUARY 16, 2013

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Because branding is all about leaving a mark (emotional, physical, you name it).

Brands 108

Brands iPad Apple Loyalty 108

Convince & Convert

MARCH 15, 2016

With a global portfolio of eleven brands that encompasses 638 properties in 52 countries, the role of social and customer engagement can be both tricky and overwhelming for Hyatt. How a new brand’s social leads to appropriate expectations for your varied customer base. More Than Room Service. In This Episode. ” —@adamcb.

Hotels 60

Hotels Brands Social Media How To 60

Unmetric

MAY 6, 2016

Unmetric has tracked a staggering 5,500% growth in Star Wars day content being published by brands since 2012! I've picked out what I consider to be the fifteen best pieces of brand content from #maythefourth based on the engagement and interactions that they've received. A long time ago in a hotel far, far away… https://t.co/6YYbjj4cvp

Brands 96

Brands Hotels Hashtag Film 96

Mindjumpers

SEPTEMBER 13, 2012

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. Making popular Instagrammers brand ambassadors allows the brand to reach potential customers in a creative and surprising way.

Mobile 260

Mobile Campaign Instagram Blogosphere 260

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Engagement 167

Engagement Video Brands comScore 167

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. Start the workday.

Survey 123

Survey How To Education Hotels 123

Sprout Social

AUGUST 1, 2019

In turn, they can inform your brand messaging and marketing strategies. You might also be familiar with reputation management – this is a larger umbrella terminology for maintaining the consumer’s perception of a brand. This guide will walk you through all the fundamentals of implementing a review strategy for your brand.

Review 101

Review Strategy Hotels Survey 101

Firebelly

OCTOBER 27, 2011

I’m amazed at the great lengths that brands will go to with their marketing without paying the slightest attention to the foundation of great word of mouth and, really, all marketing – the story and customer experiences. I've shown it to people, posted it to Facebook, and now it's in this blog post.

Hotels 182

Hotels Adwords Conference Price 182

Twist Image

MAY 5, 2017

What you see on Facebook : 9:45 - Arrival at Montreal airport. 17:45 - Checked into the hotel and walking down Bourbon Street to catch the city's vibe. . 23:45 - Struggle to fall asleep in another strange room, strange hotel and strange city. Ensure that my hotel room has been held. Prime parking spot right in front.

Hotels 65

Hotels Facebook Travel Airlines 65

agora pulse

JANUARY 18, 2017

Here at Agorapulse we’re about to make a big decision about our Facebook pages. And we do our best to reach all language groups on Facebook without alienating others. Facebook Global pages incorporate the best of running individual national pages with the advantage of directing users to their local version of the page.

Facebook 60

Facebook Hotels Communities Examples 60

Convince & Convert

AUGUST 5, 2012

Even Facebook acknowledges that Timeline (and the corresponding kill-off of default landing tabs) was intended to force companies to be more human on that platform. The high art of the humanization gambit is the seemingly random stunt that smashes our expectations for a how a brand should behave. Are brands doing the same thing?

Social Media 134

Social Media Hotels Loyalty Curation 134

Convince & Convert

JUNE 7, 2016

With everything moving faster, you have to be on the ball with regards to your communication strategy, branding, and customer interactions. In addition, you are no longer competing exclusively with brands in your industry. As a result, brands have had to take their social media interactions to the next level.

Brands 60

Brands Compete Hotels Mobile 60

Likeable

JUNE 29, 2021

Over the past decade or so, it has become clear that consumers want to spend their money with brands that take a stand on social issues. Thousands of brands, along with social media platforms like Facebook and TikTok themselves, have stepped up to the challenge and ramped up their Pride Month initiatives on social media.

Campaign 86

Campaign Travel Hotels Film 86

Hootsuite

APRIL 12, 2021

A social media employee engagement strategy is a plan that outlines how your employees can amplify your brand’s visibility on social media. It should include tactics that encourage your employees to share branded content to their social media profiles as well as tools that help you distribute content to your team and track performance.

Engagement 139

Engagement Social Media Strategy Tools 139

Waxing UnLyrical

OCTOBER 18, 2011

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. It’s obvious that there are simply too many promotions going on for Facebook to keep track. Of course, none of this is new.

Hotels 151

Hotels Guidelines Project Groups 151

Talkwalker SM

JULY 28, 2016

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. How social media drives cryptocurrency for users & brands.

Twitter 105

Twitter Tourism Travel Education 105