Studies Determining The Value of a Facebook Fan


However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. Brand affinity. Fans are 28% more likely than non-fans to continue using the brand.

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Search Engine Statistics:: Google's share dips

The Marketing Blog

Both of these studies were conducted by Experian Hitwise , a leader in online competitive intelligence services. Popularity In a blog-post dated 15th March’ 10 , Hitwise had talked about Facebook displacing Google as the most popular website in US with a weekly market share of 7.07% in comparison to Google’s 7.03% Search Share Yesterday, in another study they announced that Google’s monthly search market share has dipped by 1%.

Your 2011 Digital Marketing Reboot

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We also can't ignore the powering growth of Facebook. Over the holiday break, Facebook was named the most visited site in 2010. beating out Google (according to Experian Hitwise )! If brands were feeling a tad intimidated about leveraging all of these channels before, I hazard to guess at how overwhelmed they're feeling right now (but the word "dizzy" does come to mind). Figure out how the digital channels can best serve your brand. Do you own your brand online?

A Pinteresting Story

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That Facebook IPO. With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. In fact, if Facebook's growth and interest continues to propagate, we can expect that more and more platforms will simply offer social networking solutions that can live and play alongside and within Facebook (much like Twitter does). experian hitwise.

Will The Rise of the Photo Apps Kill the Written Word?

Convince & Convert

74% and 73% of the Inc 500 use Facebook and LinkedIn respectively, and the study concluded: “Fewer [companies] are using blogging, message/bulletin boards, online video, podcasting and MySpace. Of the top 10 brands on Pinterest , 9 are lifestyle/retail. A way to humanize the brand.

Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

Most organizations prefer to keep their figures private so I’m not able to share the actual sites but they are all well-known brands. I looked at referral data for 2008, 2009 and 2010 to-date and for comparison also included Facebook and Digg.

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State of Social Media in the USA

Jeff Esposito

Facebook. 70% of the US’ 149 Million Facebook users login daily ( Ogilvy ). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). As this market continues to grow, everyone working for a brand, agency or just participating in the conversation has a hand in how the platforms evolve in the future. social media Facebook foursquare State of social media in the USA Twitter USA social media facts

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

I don’t want to give it all away, but here are some highlights: The Long Tail of Search Queries is Undeniable According to Experian-Hitwise, 56% of all searches are now three words or longer. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? link] @jaybaer [link] Badruddeen Naseem RT @avenlea: According to Experian-Hitwise, 56% of all searches are now three words or longer.