Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Don’t create custom hashtags. Guest Post by Monika Jansen. Track results.

Content 124

Content Brands Findability Marketing 124

Keyhole.co

MARCH 24, 2024

Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Webbiquity SMM

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Facebook Facts and Statistics. Facebook advertising reaches 2.18 As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year. and 38 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. It’s no surprise customers want to be heard by brands and feel taken care of when shopping. Followers are only increasingly caring about what a brand stands for in this day and age.

Trends 184

Trends Organization Social Media Travel 184

Keyhole.co

NOVEMBER 19, 2023

Sub-Goals: If you prioritize developing a large following, devote substantial resources to Facebook. Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. The video went viral on Twitter and Facebook, drawing attention to the charity and its cause. billion users.

Template 52

Template Templates Examples Social Media 52

Ignite Social Media

JUNE 13, 2017

Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand. It’s a way to show that you appreciate their loyalty and also entice their connections to check your brand out because who doesn’t like prizes? Tweet to Win. Instagram UGC.

Widget 118

Widget Hashtag UGC Travel 118

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

Strategy 175

Strategy Marketing Banking Influencer 175

Keyhole.co

APRIL 3, 2024

It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. Offer insights, share content, and spark discussions to cement your brand’s presence among an engaged group of sneaker enthusiasts. If you feel your X presence isn’t up to par, it’s time for a refresh that represents your brand.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

NOVEMBER 8, 2016

Most of these might be from friends and people she follows; the others are from brands vying for her attention. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Using Open Graph Tags on Facebook.

Social Media 166

Social Media Hashtag Travel Tourism 166

The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170

Campaign Hotels Social Media Travel 170

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145

Likeable

JANUARY 10, 2022

An example of this is our recent docuseries with Hilton, called “Extending Our Stay,” which educates and spreads awareness of Hilton’s values regarding sustainable travel. The video was live streamed on Facebook and Instagram—and in tandem, it was screened at every Great Wolf Lodge location across the United States on New Year’s Eve.

Social Media 109

Social Media Content How To Hotels 109

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Plus, many brands are taking steps to celebrate the day. How Brands can Celebrate Juneteenth on Social Media.

Social Media 106

Social Media Brands Creative Commons Education 106

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. In influencer marketing, that influential person collaborates with a brand to promote something. That puts TikTok on par with Facebook as an influencer marketing platform in 2021.

Influencer 145

Influencer Social Media Marketing How To 145

Pixlee

AUGUST 10, 2020

Your customers are likely already using TikTok and other social apps to create content that features your brand. Tapping into this saves time and helps your brand feel more authentic. TikTok Marketing (paid): Brand Takeover vs. Native Ads. You can also link to your brand’s landing page or create a hashtag social media contest.

Video 98

Video Marketing UGC Hashtag 98

Buffer Social

FEBRUARY 6, 2017

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. This is the approach that National Geographic Travel takes to every one of their stories. And Lindsay Smith , Producer at National Geographic Travel, helps to shape and tell that story.

Travel 40

Travel Posterous Social Media Management Groups 40

Unmetric

SEPTEMBER 1, 2016

The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016. Allianz Malaysia had the most Brand Posts while Prudential Malaysia had the least. Prudential had the least number of Posts among the brands in this group.

Insurance 82

Insurance Engagement Brands Analysis 82

Buffer Social

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. Hashtags versus keywords : The method of discovery is another key difference between TikTok and traditional SEO. and share that knowledge.

SEO 97

SEO Hashtag Engineering Guidelines 97

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

Strategy 91

Strategy Marketing Banking Influencer 91

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 93

Social Media Brands Instagram Training 93

Hootsuite

JANUARY 22, 2020

People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. More than 40% of digital shoppers use social media to research new brands and products. That includes keywords, hashtags, mentions, and messages for your brand and competitors. and 12 a.m.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

AUGUST 4, 2022

For brands, social media casts a wide net and helps them create a stronger employer brand that will attract top candidates. For example: “Green Aero Tours is looking for an experienced Travel Consultant who loves the outdoors as much as we do. Branded and general hashtags. Example of Facebook job posting.

Examples 101

Examples Social Media Skills Team 101

Hootsuite

AUGUST 23, 2023

If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags.

Hashtag 98

Hashtag Tools Facebook HootSuite 98

Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. Track keywords and hashtags with Keyhole 2. Think McDonald’s.

Social Media 59

Social Media Apple Trends Reputation 59

Sprout Social

JANUARY 23, 2024

Organic visibility on Facebook has taken a hit in the past few years. But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags.

Hashtag 120

Hashtag Facebook Fashion Trends 120

Later

NOVEMBER 5, 2020

Content pillars are 3 to 5 topics your brand will consistently discuss, amplify, and create content for on social media. When Christina first started her business, she was primarily focused on travel and lifestyle. Your content pillars will be specific to your brand, but can encompass multiple themes.

Social Media 112

Social Media Strategy Hotels Content 112

Hootsuite

SEPTEMBER 10, 2019

This guide will cover how your brand can benefit from a social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Build brand affinity. Takeover hosts can have a halo effect for your brand. Why run a social media takeover? Increase exposure.

Social Media 111

Social Media How To Hosting Hashtag 111

Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. As a consumer, you’re likely spending a good deal of your day on Instagram, interacting not only with your friends but also brands. The aim is for your customers to end up developing a strong positive perception of your brand.

Instagram 52

Instagram Meme Tips Marketing 52

Pam Moore

JUNE 23, 2019

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. What hashtags are the attendees, sponsors and event organizers using? Communicate and Work like a pro.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. What hashtags are the attendees, sponsors and event organizers using? Communicate and Work like a pro.

Eventful 90

Eventful Tips Training Authentication 90

Socialmedia.biz

JUNE 9, 2018

As of September 2017, there were 800 million active Instagram users, while Facebook is nearing the 2 billion mark with a staggering 1.86 Maybe you have noticed that your Facebook ads aren’t converting like they used to, or your posts aren’t getting as many likes, or your follower count has decreased significantly.

Social Media 69

Social Media Hashtag Fashion Travel 69

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. And according to a Facebook study, 66% of people see Instagram as a platform for connecting with brands. If not, you should be! The first step?

Instagram 78

Instagram UGC Travel Transportation 78

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. On Twitter, the story was much the same with social media analytics showing that hashtags for the Super Bowl were launched well in advance of the big game with Doritos in particular launching their ad competition at the very beginning of the year.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Keyhole.co

FEBRUARY 13, 2023

SMM, or social media marketing, is the process wherein you can do marketing using various social media applications like Facebook, Instagram, TikTok, Twitter, etc. For instance, if you are a brand with a new product launch, you can promote it on any of these apps to make it seen by a massive crowd. Check it out! Keep reading!

Social Media 52

Social Media Strategy Marketing Metrics 52

Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. Check out our Facebook and Instagram contest ideas for suggestions and guidelines. You can also share the post in Facebook or Instagram Stories to better spread the word.

Examples 111

Examples Social Media Instagram Hashtag 111