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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Do they have a branded hashtag?

Analysis 186
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Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

You might think of employee advocacy as a trend but is as old as the concept of social media marketing. Employee advocacy leans towards the aspect of social marketing. Beyond marketing, employee advocacy influences other aspects of the business as well. Below are five ways advocacy builds brand reach. Build Brand Loyalty.

Brands 84
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236
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Does A Personal Brand Scale?

Twist Image

After spending a few days at Content Marketing World , this past week, my head is still spinning over the myriad of opportunities that brands have when it comes to creating better relationships with customers. content marketing world. digital marketing. marketing blogger. marketing podcast. business book.

Brands 75
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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Fetching Friday – 21 Marketing Links for June 21st

Kikolani

How Nathan Barry Made $12,000 in eBook Income in 24 Hours – Let’s take a look at the launch of Nathan’s first e-book, “App Design Handbook”, with which he made over $12,000 in the first 24 hours, and uncover what he did right. 5 Tips for Facebook Page Admins from Mari Smith’s Page – Want to succeed at Facebook marketing?

Marketing 128