Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

After having read the immensely resourceful book, The Facebook Effect , I’m starting to understand how our world is changing thanks to social networks. Nearly 10% of Facebook’s membership protested by joining other groups demanding that Facebook shut down the News Feed.

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Facebook Places Explained


Here’s an explanation by the people at Facebook. According to Facebook, Places is basically about knowing where you friends hang out. From our profiles on Facebook, we all know and share all other sorts of things about each other.

Was The iPhone 7 Worth The Wait? What Is The Future Of Uber? All That And More On CHOM FM

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A GPS-enabled and swim-proof Apple Watch. A "pilot" deal was secured last week , even though the provincial government told the global brand that Uber drivers are not playing by the same set of rules as regular cabbies who hold valid taxi licenses. brand. facebook. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).

The Marketing Moral Compass

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While too many people try to strike it rich on Facebook and Twitter , the true value of social media is how it acts as a truth serum for brands. Just look at any number of consumer reviews (on any site) and it''s plain to see: Brands are neither loathed or loved. Before you buy that first ad, before you ask for that first email address, before you post that next piece to your Facebook page, spend some serious (and quality) time defining your marketing moral compass.

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This Is Being Recorded. By You

Twist Image

Most people just stare at the map of their GPS system and wait for the voice commands to bark out their next turn. I never tagged myself as an analytics jockey, but switching over to the trip data screen of my GPS turned the long drive into both a game and fascinating collection of data. Snapping pictures, capturing videos, texting friends, tweeting and updating our Facebook timelines. brand. brand evangelist. facebook. The art of self-tracking.

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The Year Of More

Twist Image

Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. Not only to one another, but to brands (whether the brands like it or not). brand. facebook.

Why Facebook and Twitter are Old News

Ari Herzog

As long as you have a mobile device with GPS identification and the ability to visit a website, you can play. You are never asked to like the company on Facebook or follow them on Twitter. Is this a game changer in how brands market themselves with technology?

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Stop Your Smartphone From Telling Burglars Where You Live

Ari Herzog

Did you know that every photo and video you take — and share on Facebook, Instagram, and other apps — from your smartphone is also sharing the exact latitude and longitude of the location where the photo was taken, enabling hackers, burglars, and pedophiles from knowing where you live?

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks.

How to Leverage a Community of Passionate Fans

Convince & Convert

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. Jake Jacobson, Garmin @jakesjournal.

10 social media sites, blogs and links you might have missed

Direct Marketing Observations

I’ve been writing and talking a lot about Facebook and children and parents lately, and the site Togetherville is at least a step in some direction. Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy. What are the top brands on Facebook?

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Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Facebook in particular is notorious for privacy issues. Probably better shared over a beer with your buddies than with the world on Facebook or Twitter.

How Data Is Used to Refine Marketing Messages

Convince & Convert

Then you would launch your campaign—with an overarching theme based on an outdated “brand model”—and the campaign might last for a number of weeks, depending on how much money you had to spend on it. Not too long after this, Facebook decided to roll out their version of a “dislike” button.

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This Week in Social Media – 5/29/2013

Social Media Marketing

Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it''s This Week in Social Media.

Beware! The Social Media Dog Strategy Mentality

Diva Marketing Blog

Max is not a brand. What is disheartening is many organizations/brands have similar, let's call it a " Social Media Dog Mentality " where cute and counting are the extent of their planning process. With over 13,500 views on YouTube , my dog Max thinks he's a social media rock star pup.

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7 Advanced Social Media Marketing Strategies


Twitter, Facebook, LinkedIn, etc.). This means your Facebook messages and your LinkedIn messages, for example, should not be the same, but rather custom tailored for maximum visibility and positive effect on each respective platform. Build Your Brand through Social Media Consistency.

Is your business easy to find for local and mobile searchers.

Saying It Social

I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? First an anecdote, then the facts.

It Takes A Village To Grow A Blog. Along With Your Girlfriends

Diva Marketing Blog

that it might have been fun to work with a brand or large agency. Unlike Diva Marketing and the eBook Social Media Marketing GPS atsGf is a run for the roses. Oh and by the way, brands and advertisers we have more disposable income than our mommy sisters.

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Social Media - Kaleidoscope Marketing

Diva Marketing Blog

In Social Media Marketing GPS , Nancy White tweeted, We'll face at least 2SN/Comm challenges: too many options & too many people.Sweet spot develop tools and practices 4 this. To help build and promote its Facebook page , created a contest encouraging customers to "Like".

46 Travel Tools to Optimize Your Next Vacation

Convince & Convert

Google Maps – Get free, turn-by-turn GPS navigation for driving, walking, and public transportation (Web, iPhone, iPad, Android, Blackberry, Windows, Nokia) .

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44 Social Media Books for 2009-2010 Plus One

Diva Marketing Blog

An inside look at how social media built the Obama brand (Voices That Matter) by Rahaf Harfoush - Jun 1, 2009 13. The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff by Clara Shih - Mar 22, 2009 22. Ta da.

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7 Tips for Increasing Social Media Engagement


Think of your goals as your GPS. For example, I am starting with a group of 100 people in my Facebook group and I’d like to have 1,000 by the end of the year. When your audience feels that they can trust what you share, they begin to trust you and your brand and will be more willing to interact and engage with your content. Just because you see others doing well on Facebook, doesn’t mean Facebook is for you or your blog.

Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

Just a word on unified brand message – 4 or 5 agencies, trying to show how different and unique they are doesn’t deliver a brand message, except one of “we will win at all costs&#. Is that a good use of brand karma, let alone $15,000 x each agency?

Women in Blogging: 125 Fearless Female Bloggers


Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. Her self-titled blog covers social media, with a particular emphasis on Facebook.

51 Profitable SEO Niches to Dominate with Low Competition

Viper Chill

GPS Car Tracking. The idea was to buy GPS trackers on Alibaba and then go and fit them on cars in your local area for a fee. Instead, I would consider doing things like: Importing the GPS trackers and selling them via Amazon or my own Shopify store. Not huge brands.

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Why I Did Not Freak Out Over My Stolen iPhone | Bare Feet Blog

Bare Feet Studios

I had enabled the “Find My Phone&# feature that interacts with the GPS on the device. at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N?

Tweet-Book with Toby Bloomberg Video Chapter

Bare Feet Studios

Social Media Marketing GPS #smgps is the first business book to experiment with this format. at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N?

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because it was well understood by most participants, we didn’t talk too much in the chat about the impact of customers “checking in&# and posting updates to Twitter and Facebook, and how those check-ins drive awareness of local business. (I’ve This is really what Facebook ends up showing (via pictures, comments, etc)- just in hindsight.