Buzz Marketing for Technology

OCTOBER 19, 2011

2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community. So there you have it.

Social Media 230

Social Media Jive Marketing B2B 230

Janet Fouts

FEBRUARY 11, 2013

Is that content the real reflection of the brand and it’s value? Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Many have a passion for the topic of conversation central to the brand they manage.

Communities 141

Communities Content Jive Meme 141

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm. are having a major influence towards the online perception of your brand.

Cymfony 152

Cymfony Social Media Tools SM2 152

Techipedia: Tamar Weinberg

AUGUST 25, 2010

On a particular forum I am active on (yes, I still use them!), Sadly, this person’s post was pulled by the strict moderators on that forum; the post was purely self-promotional and nothing but. If you’re only on the forum to tell other people to visit your website or to use your product, you won’t go far.

Social Media 272

Social Media Engagement Forums Policies 272

Viper Chill

APRIL 26, 2010

Facebook After recently surpassing Google as the most popular site in America and closing in on 500,000,000 monthly unique visitors, Facebook has huge amounts of traffic that you can ethically leverage to grow your business online. Leverage Facebook advertising to gauge the audience opportunity. Master the news feed algorithm.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand.

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

SEPTEMBER 21, 2010

There was also a lot of talk (especially among the big brands) on operationalizing social media, and creating true best practices for how to thrive in a real-time world where every customer is a reporter. I hope that we continue down this path, and focus more on the social, and less on the “media&#.

Social Media 126

Social Media Strategy Conference Eventful 126