Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer.

eBook 78

eBook Content Findability Template 78

Twist Image

JANUARY 6, 2011

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We also can't ignore the powering growth of Facebook. Over the holiday break, Facebook was named the most visited site in 2010. Do you own your brand online?

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Hitwise Domain Name Findability Wikipedia 111

Twist Image

OCTOBER 14, 2011

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. This is a dis-service to Digital Marketing. Don't confuse Marketing and Advertising. The majority of them are advertising professionals.

Findability 107

Findability Marketing Loyalty ROI 107

Twist Image

OCTOBER 11, 2011

What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation. The question is this: are those brands really all that "social"?

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Findability Conversation Engagement Advertising 110

Twist Image

MAY 3, 2012

Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. consumer brand.

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Findability Social Media Case Study ROI 106

Twist Image

FEBRUARY 16, 2012

People don't hate being marketed to. People hate marketers who lie about the benefits and value. It sounds simple enough, but it's so rarely practiced that we wind up giving sales, marketing and advertising a bad rap. My main job at Twist Image is to get people to buy our marketing services. inbound marketing.

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Marketing Findability LinkedIn Advertising 97

Twist Image

JUNE 17, 2016

What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Here is our conversation.

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Marketing Findability YouTube Analytics 40

Twist Image

AUGUST 19, 2011

Are you thinking of quitting Twitter or Facebook or Blogging? The people that are really enjoying it are now considering quitting Facebook and Twitter for it. Today, Hugh MacLeod , decided to quit Twitter and Facebook. In fact, I would argue that Twitter and Facebook - if used in a certain way - can augment the Blog experience.

Findability 105

Findability Web 2.0 Twitter Publishing 105

Hootsuite

SEPTEMBER 16, 2021

Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. So, how do you make yourself “findable”? This will only feed your ego and do nothing for your brand awareness. Research Gen Z.

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Tips Hashtag How To Instagram 138

Twist Image

JUNE 20, 2011

It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that. A defendable and unique market position. digital marketing. market position.

Findability 111

Findability Mobile Social Media Brands 111

Twist Image

APRIL 9, 2014

Marketers, we have a problem. Do you know how long an effective Facebook post should be? But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. How long should a Facebook post be? It makes perfect sense, right? So mystical.

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Questions Content Press Release Findability 102

Twist Image

AUGUST 1, 2012

You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all being inundated with, day in and day out. That's the main issue that brands will face when it comes to publishing content.

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Content Findability Press Release Publishing 109

Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). Brands are still afraid to share.

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Wiki Hotels Social CRM Retail 102

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

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LinkedIn Tips B2B Findability 189

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned.

Radian6 102

Radian6 Findability RSS Sentiment 102

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

After having read the immensely resourceful book, The Facebook Effect , I’m starting to understand how our world is changing thanks to social networks. You couldn’t join Facebook unless you had a college email address on a particular school’s domain, much to their prospective advertisers’ chagrin.

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GPS Privacy Findability Report 217

Diva Marketing Blog

DECEMBER 31, 2011

Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. your personal brand. Bernie Borges termed this "corporate personal branding.". Our podcast offers tips on how to begin your corporate personal branding strategy.

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Social Media Findability Project Social Networking 69

Twist Image

FEBRUARY 7, 2011

Facebook begins distribution of their "like" button, so that consumers can "like" anything on any site (not just within the walls of Facebook). You can read more about this here: Facebook Isn't (Just) A Destination. AOL is quickly becoming the new publisher. The publisher of the future. Is the model perfect?

Content 111

Content iPad Findability Publishing 111

ProBlogger

NOVEMBER 17, 2010

This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. For quite some time, in all honestly, I dismissed the question, because I’ve literally made millions of dollars through email marketing—I’d be hard pressed to ignore that.

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List Findability Syndication eBook 43

Keyhole.co

JANUARY 26, 2024

Kim Kardashian’s shapewear and clothing brand Skims started in 2019 as an over-hyped venture many people thought wouldn’t last long. Less than 5 years later, the brand is worth USD 4 billion and is one of the most widely recognized and sought-after fashion brands. million Facebook: 430K YouTube: 37.1K Instagram: 5.7

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Influencer Social Media Strategy Marketing 59

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. Now let’s break this recipe down: Source: Which platform the traffic will be coming from (Twitter, Facebook, LinkedIn, etc.). This is where content analysis and smarter marketing come together to provide real numerical results.

ROI 40

ROI URL Analysis Findability 40

Twist Image

JULY 18, 2013

As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. Several weeks ago, I was giving a presentation to an executive board of a major international brand. or another place to put an ad.

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Advertising Tumblr Brands Yahoo 109

agora pulse

JANUARY 30, 2020

Do your social media marketing plans lack a strategy for YouTube? From humble beginnings as a way for people to connect through video content, YouTube is now one of the biggest marketing channels offering lots of opportunities for growing your business. But that takes focus away from the branding and can often hurt more than help.

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YouTube Screencast Findability Sentiment 153

Hootsuite

FEBRUARY 27, 2023

Bonus: Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn to get your posts seen by more people. LinkedIn SEO (search engine optimization) is the process of optimizing your LinkedIn page and posts to make them easily findable through LinkedIn search.

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SEO LinkedIn Tips URL 110

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

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B2B Sentiment Klout SEO 164

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

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Social Media Tips Tumblr Wikipedia 207

Kikolani

MARCH 8, 2013

Why Google+ Is the Best Social Platform for Content Marketers – On Google+, your network impact extends beyond the social media domain. 6 Parts of Your Marketing You Should Always Be Optimizing – What will truly move the needle for your optimization efforts? Building your brand on Twitter is even more important now.

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Mashup Meeting Resources Adwords 126

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Marketing was much easier when it was controllable. Then they can go back to business as usual.

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Social Media Strategy Social CRM Consultant 137

Convince & Convert

DECEMBER 15, 2015

But if they tweet or leave a Facebook comment, will you even see it? You don’t mention the brand or the store, but you have location services enabled, and the mall location is tagged on the tweet. Location-based Market Research. ” He didn’t tag the brand. If someone calls, the phone rings.

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Social Media Findability Software Research 60