10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Guest Post by Monika Jansen.

28 Qualities of Amazing Content Marketing

Pam Moore

Yet, content is at the core of everything brands and people do online. Those same people are now often slingin' Facebook groups or some random other shiny object telling you it is going to save your business. Findable – If your target audience can't find it, it's all for nothin'!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Liberation Of Comments And The New Storytelling

Twist Image

There's no question that they could have pushed this even further by adding a "Comment On Facebook " call to action as well. When someone responds to a Blog post in their own Twitter feed, they are helping the Blogger to make their content more shareable and findable. In essence, why don't more Blogs (and brands!) Bloggers and brands still want to control the dialogue. brand. facebook. findable.

You Don't Have A Branding Problem.

Twist Image

How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? Unfortunately, too many marketers think that they have a branding problem. Making the content that you are creating as shareable and as findable as possible? brand. branding. facebook.

Are Brands Confusing Advertising With Marketing?

Twist Image

As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. No newsflash there, but it doesn''t take much scratching beneath the surface to see that when digital media does things like get a mass amount of consumers to follow and connect with a brand, the conversation (from the brand side) swiftly turns to, "ok, when can we start pushing them to buy stuff?"

A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? The number of Facebook “likes&# you’ve accumulated is akin to your email list.

Facebook Is About To Explode (In A Good Way)

Twist Image

Facebook is just getting started. But that''s not the reason you should reconsider what Facebook can do. In the past few years, Facebook has made some significant moves that have placed it on a course for a more expansive offering. The big new thing about Facebook. While everyone was paying attention to the stock price yesterday, Facebook also announced something called "embeddable posts" (more on that here: Mashable - Facebook Introduces Embeddable Posts ).

Don’t Miss Out on These Big Opportunities to Grow Your Business via YouTube

agora pulse

YouTube has the greatest reach of any video platform available, giving access to music, original shows, personal vlogs, brand channels, and a lot more. So, how can your brand take advantage of the tremendous opportunities for growth via YouTube?

The "I Like You" Myth

Twist Image

What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation. Let's put aside the brands that are outright lying about it all - the ones that are simply attempting to leverage Social Media as a free media channel to blast consumers with their messages. brand. facebook.

10 Reasons Why You Should Give Facebook Live Video a Go


Have you tried using Facebook Live Video to communicate with your audience? This week I want to explore Facebook Live in a little more depth than I’ve done before. Today (below) I’m going to share 10 benefits of giving Facebook Live Videos a go.

10 Reasons Why You Should Give Facebook Live Video a Go


Have you tried using Facebook Live Video to communicate with your audience? This week I want to explore Facebook Live in a little more depth than I’ve done before. Today (below) I’m going to share 10 benefits of giving Facebook Live Videos a go.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to.

And You Will Know Us By The Trail Of Content

Twist Image

You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all being inundated with, day in and day out. Brands are, sadly, playing it safe when it comes to content and, while it is authentic, it lacks any form of life. That's the main issue that brands will face when it comes to publishing content. Brands don't want to offend.

The Art Of Marketing

Twist Image

Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . What's a way for marketers and brands to jump into data analytics without getting lost? Brands and marketers alike have to stay agile to keep up with today's changing brand-consumer relationships. Opportunities are abound for brands today.

Your 2011 Digital Marketing Reboot

Twist Image

We also can't ignore the powering growth of Facebook. Over the holiday break, Facebook was named the most visited site in 2010. If brands were feeling a tad intimidated about leveraging all of these channels before, I hazard to guess at how overwhelmed they're feeling right now (but the word "dizzy" does come to mind). Figure out how the digital channels can best serve your brand. Do you own your brand online? Are you findable? brand. facebook.

Sharing Is Caring (And Selling)

Twist Image

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). When reading through the Marketing Charts news item, something become abundantly clear and amazingly simple: the best brands do two things extremely well: Deliver. brand. facebook.

The Art And Innovation Of Listening

Twist Image

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. The ability to track every tweet, blog post and customer review has not only become easier, but an entire industry of software-based services has emerged to help brands better understand the conversations that are taking place - and what they should be doing about it. brand. brand reputation. facebook.

Content Is Everywhere - The Changing Tide Of The Internet

Twist Image

Facebook begins distribution of their "like" button, so that consumers can "like" anything on any site (not just within the walls of Facebook). You can read more about this here: Facebook Isn't (Just) A Destination. It's no longer just about the ISP, the portal destination (aka "the walled garden") and building AOL as the primary brand (regardless of what the current revenue model looks like). brand. facebook.

Slimy Sales And Marketing Tactics

Twist Image

I'd much prefer that Twist Image makes itself as findable and as shareable as possible. And yet, with Social Media, look at how much posturing some of the most respected brands take part in that make them look, feel and act pretty slimy. Look at what a brand is willing to do simply get someone (anyone) to like their brand on Facebook. Don't you think brands need to be a lot less slimy? brand. facebook. Are you a salesperson?

Don't Quit. Yet

Twist Image

Are you thinking of quitting Twitter or Facebook or Blogging? The people that are really enjoying it are now considering quitting Facebook and Twitter for it. Today, Hugh MacLeod , decided to quit Twitter and Facebook. In his Gapingvoid Blog post, "Reclaim Blogging": Why I'm giving up Twitter and Facebook , he says: "Keeping up a decent blog that people actually want to take the time to read, that's much harder. facebook.

Are You Ready to Listen Differently in Social Media?

Convince & Convert

But if they tweet or leave a Facebook comment, will you even see it? You don’t mention the brand or the store, but you have location services enabled, and the mall location is tagged on the tweet. ” He didn’t tag the brand. Image via BigStockPhoto.com.

A Pinteresting Story

Twist Image

That Facebook IPO. With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. In fact, if Facebook's growth and interest continues to propagate, we can expect that more and more platforms will simply offer social networking solutions that can live and play alongside and within Facebook (much like Twitter does). facebook.

What Kind Of Marketer Are You?

Twist Image

And, the only reason we're being asked about it is because there needs to be some sort of CYA (cover your a**) move on the brand side in case someone higher up in the brand food chain wants to know why the television advertising spend was cut on an Excel chart. Yes, a TV show that you can run an ad on is similar to a Facebook page where you can run an ad on. How do we open up our brand to make the things we sell more shareable and more findable? brand.

Removing Technology

Twist Image

Remove all of the technological hurdles that you have in front of your brand and focus on: A compelling story. Making your content as shareable and as findable as possible. Doing nothing that doesn't add economic value to the brand. Connecting to the people who truly do want to be connected to you (not just the ones who "like" you on Facebook because you're subtly bribing them). Most brands aren't even doing the basics right. facebook.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Share this on Facebook.

Some Questions About Your Questionable Content

Twist Image

Do you know how long an effective Facebook post should be? But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. How long should a Facebook post be? The net result being a perception that either content marketing doesn''t work or that content marketing doesn''t work for our brands. Is our content both findable and shareable to everyone that it needs to be? facebook.

The Business (To Business) Of Social Media

Twist Image

Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. They're on Facebook, Twitter and LinkedIn. For those used to Facebook and Twitter, this is all very obvious. brand. facebook. consumer brand.

At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. your personal brand. Bernie Borges termed this "corporate personal branding.".

Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

After having read the immensely resourceful book, The Facebook Effect , I’m starting to understand how our world is changing thanks to social networks. Nearly 10% of Facebook’s membership protested by joining other groups demanding that Facebook shut down the News Feed.

GPS 231

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. ” Don’t be one of those brands. Quantify the biggest brand topics. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider.

Tips 275

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Tap your internal subject matter experts and help them create personal brands. Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Even the best paid tools only find, on average, about 65% of your global brand mentions.

The Money’s Not In the List, it’s In the Connection


This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. The four core attributes of successful email marketing are: Make your email capture findable. Now let’s look at how that might translate into a social media channel like Facebook. Findable: Set up your vanity URL and Facebook page, and link to it from your site.

Fetching Friday – Resources Mashup & Kitten Meets Hedgehog


Now more than ever, websites need to make sure that the elements of usability and findability are in the proper ratios. 11 Steps To Building Your Brand On Twitter – You Branding With Twitter? Building your brand on Twitter is even more important now.

UTM Tracking: The Major Key of Social ROI

Sprout Social

Now let’s break this recipe down: Source: Which platform the traffic will be coming from (Twitter, Facebook, LinkedIn, etc.). Return on investment for social is no longer a mystery, but findable with the right tooling, structure and diligence.

ROI 106

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

We can find answers to problems when we have them, and not be disturbed when we don’t have them We can interact with other customers and prospective customers in these mediums We can share what we find interesting about products, services, brands, etc with our network We are no longer consumers of only the products/services provided by a company but also of the marketing content that these companies create. A Facebook profile update is very shareable.