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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. Yesterday, brands had a plum opportunity.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. Even major brands are taking note. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. 3 trend forecasting tips for retail brands. Follow the memes.

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How SparkNotes is winning the pop culture game on social

Unmetric

SparkNotes is a company that provides study guides for literature, poetry, films, and more. Here at Unmetric, we do something called #UnmetricBrandStars —every day, we feature one brand that published a highly engaging tweet that day. Brand and Internet culture: How SparkNotes sets itself apart. SparkNotes on Facebook.

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Halloween hashtags to kickoff spooky season

Sprout Social

The magic of spooky season is in the air and it’s time for your brand to get in on the fun. In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Their simplicity and prominence means they’re a perfect fit for brands of all kinds.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. million Facebook: 49 million YouTube: 13.6 Instagram: 19.1 million Twitter: 1.9

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. million Facebook: 15 million YouTube: 17.6