Praying and piggybacking: Who is Nesamani and why are brands talking about him?
Unmetric
MAY 31, 2019
The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. Yesterday, brands had a plum opportunity.
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