Facebook Tests New Topic Exclusions for Advertisers Within News Feeds
Social Media Today
FEBRUARY 1, 2021
Facebook's testing a new set of ad placement tools to help brands avoid negative association within News Feeds.
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Social Media Today
FEBRUARY 1, 2021
Facebook's testing a new set of ad placement tools to help brands avoid negative association within News Feeds.
Bill Hartzer
OCTOBER 10, 2023
In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.
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Ignite Social Media
FEBRUARY 3, 2021
In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. About The New Facebook Pages Layout. With the removal of Page likes, brands may see a decrease in numbers of those following their page. Removal of Page Likes.
Jon Loomer
JANUARY 13, 2018
You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? First, to summarize: 1. Person-to-person is prioritized. So… Now what?
Mindjumpers
AUGUST 28, 2013
Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. What does it mean for brands? 4 Ways to Create Always-On Content.
Jon Loomer
JANUARY 21, 2018
It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment.
yMarketingMatters
FEBRUARY 8, 2018
#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Don't Panic. Recommended. 2% at best).
Sprout Social
FEBRUARY 1, 2024
As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.
Jon Loomer
OCTOBER 26, 2017
If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. Facebook Explore Feed: The Test. I have other opinions.
Janet Fouts
MARCH 2, 2018
Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”.
Pam Moore
FEBRUARY 24, 2018
Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook.
Jon Loomer
JANUARY 11, 2018
Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. My head is spinning for one primary reason: As often is the case with Facebook announcements, it’s light on details. Facebook sees person-to-person interaction as the “core” Facebook experience.
Jon Loomer
AUGUST 7, 2017
Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience as engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed. I use Instant Articles.
Pam Moore
FEBRUARY 6, 2018
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience.
Social Media Marketing
MAY 20, 2019
Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Come, let’s have a look at each one.
Ignite Social Media
SEPTEMBER 9, 2020
Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. Opportunities for Brands. How It Works.
Sherrilynne Starkie
AUGUST 7, 2018
Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Rethinking Facebook Marketing.
Sprout Social
APRIL 6, 2022
In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. What are Facebook Shops and how do they work? Shopify, OpenCart, GoDaddy, etc.)
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. I don’t think so.
Harp Interactive
MARCH 7, 2014
Categories: Blog , Facebook , Pinterest , Social Media Marketing Tags: Facebook , Facebook Ad Manager , Facebook ad sets , facebook ads , free image , getty images , news feed , social media , Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.
Pam Moore
JANUARY 30, 2018
Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. You need to do your research and get the facts.
Sprout Social
APRIL 5, 2022
Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.
Ignite Social Media
FEBRUARY 13, 2018
Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). Facebook has been testing various News Feeds in other countries for some time now. Facebook has been testing various News Feeds in other countries for some time now. The result?
Pam Moore
MARCH 4, 2018
Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it. Need more help?
Social Media Today
SEPTEMBER 3, 2019
Facebook is testing out yet another Facebook Stories promotion option, this time focused specifically on Stories content from businesses.
Jon Loomer
DECEMBER 18, 2022
Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Let me show you… Brand Safety. Within your Ads Manager Tools menu, go to Brand Safety. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. First, let me explain. Publisher Lists.
Hootsuite
MARCH 27, 2024
This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. Find out how to boost a post on Facebook , Instagram , and LinkedIn. Boosted posts can include text, images, and video.
Sprout Social
JANUARY 11, 2024
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer
Ignite Social Media
SEPTEMBER 9, 2019
Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly. The post Should Your Brand Be Using Facebook Groups?
Mindjumpers
DECEMBER 21, 2011
Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. What does it mean for brands? How to Improve Your News Feed Ranking on Facebook.
Keyhole.co
JANUARY 20, 2024
The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.
Mindjumpers
DECEMBER 6, 2013
Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. What does it mean for brands?
Social Media Strategies Summit
SEPTEMBER 14, 2021
One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.
Ignite Social Media
NOVEMBER 2, 2020
Aside from creating, editing, and sharing your own videos on Reels, users can repost old videos, share educational content, showcase products or services, lead tutorials, show behind-the-scenes, announce brand news, take part in viral trends, and much more! Find out how to get your brand ready for Instagram Reels. stats here ).
Pam Moore
MAY 12, 2017
Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it. Need help implementing a new organic strategy, content marketing plan, or influencer marketing program for your brand?
Sprout Social
DECEMBER 6, 2023
Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.
Later
FEBRUARY 17, 2020
Speaking to TechCrunch , Alexandru Voica , EMEA Tech Comms at Facebook, said that Instagram has “no plans to test or launch it at this time.”. For those who are keen to know how this was developed, it's an early prototype from a recent hackathon (a Facebook tradition). The Instagram chronological feed could be making a comeback!
Buffer Social
AUGUST 9, 2018
Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 And each week, two out of three people on Facebook visit a local business Page or an Event Page. billion people around the world are connected to them.
Ignite Social Media
OCTOBER 30, 2023
As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. In this blog post, we’ll summarize the key takeaways from TikTok’s visit and what they mean for brands on the platform. This creates a more engaging, branded experience.
Buffer Social
NOVEMBER 27, 2018
The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance.
The Social Media Incubator
FEBRUARY 25, 2014
A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope.
Sprout Social
JUNE 27, 2023
In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.
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