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Cambridge Analytica vs Beacon – Facebook Australia Quantium

Laurel Papworth

How Facebook and Twitter work with big data companies in Australia and beyond. In 2007 Facebook got into trouble for Beacon – I wrote about it at the time – a service that reported on your behaviours online and offline for “personalisation” purposes. These activities would be published to users’ News Feed.

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Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. In other words, having a Facebook page for your small business is a great way to advertise.

Facebook 172
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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Have you ever wondered what people are REALLY saying about your brand ? Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand. In layman’s terms, MutualMind helps you make money by helping you guide the public perception of your brand.

Brands 114
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Are Your Accounts Safe from Social Media Hacking?

agora pulse

A hacked account can cause massive embarrassment to your brand, lose you followers, get you banned from networks, and even land you in legal trouble. Before you say, “it won’t happen to me”, keep in mind that the last few years have seen cyberattacks rise and target well known figures and brands. Amnesty International.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.

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A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

[link] Search engine optimization – Wikipedia, the free encyclopedia [link] SEOmoz | 21 Tactics to Increase Blog Traffic [link] How to optimize website images from a SEO perspective [link] The Blogger?s link] Hootsuite [link] Twitterfall – a way of viewing the latest ?tweets?

List 149
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Your 2011 Digital Marketing Reboot

Twist Image

We also can't ignore the powering growth of Facebook. Over the holiday break, Facebook was named the most visited site in 2010. If brands were feeling a tad intimidated about leveraging all of these channels before, I hazard to guess at how overwhelmed they're feeling right now (but the word "dizzy" does come to mind).

Hitwise 111