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The social media video statistics marketers need to know for 2022

Sprout Social

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

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The social media customer service statistics brands need to know in 2022

Sprout Social

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. So how are customers using social channels to receive support from brands?

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47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! Instagram Statistics: Shopping Trends . Source: eMarketer. #4:

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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

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9 Social Media Statistics Every Marketer Should Know

Likeable

And we saw platforms like Facebook Watch and IGTV fuel the rise in episodic video. To that end, we’re providing a roundup of the most important social media statistics you should know going into 2019. 88 percent of US moms are on Pinterest, and 66 percent of Pinners who view content from brands say they’ve made a purchase as a result.

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10 Pinterest statistics marketers must know in 2019

Sprout Social

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? 78% of users say content from brands is useful.

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. consumers spent a staggering seven hours a month on Facebook!