Remove Brands Remove Facebook Remove Feed Remove Social Capital
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5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

You have to keep up your Facebook. Jay: An interesting stat that I saw in the book was that people on Facebook, I think it was, created 90 pieces of content a month. I think we take it as gospel that people’s usage of Facebook has no cap, but I can’t imagine that that’s true. You’re an author.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric. The key insight is instead the fact that motivations for brand interaction are widely divergent. They are not a faceless heard. They have motivations that are specific, particular and important.

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Klout and the Reality of Return on Influence

Convince & Convert

I’m sure you experience this, and you mention this in the book, is that people maybe you don’t even know are tweeting you and maybe they’re leaving a comment, and in their mind they’re building up this social capital in your bank. ” I think Klout feeds into that mentality a little bit.

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