Social Media Strategies Summit

MARCH 25, 2021

For instance, you might notice a new pair of sneakers, or a dress, or a pair of sunglasses in your Instagram feed , then click the “shop now” CTA, and purchase within the app. These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Zimba Boosts Average Order Value With Facebook Shops.

Examples 223

Examples Retail Instagram Buy 223

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market.

Buy 143

Buy Brands Survey Apparel 143

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Facebook fan pages are much the same thing. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking.

Brands 275

Brands Repository Analysis Sentiment 275

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. LinkedIn Dynamic Ads.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. This is going to be a popular feature for many (I’m looking at you Donald ), including brands. Facebook Creators for video content.

Features 230

Features Tools Smart Phone LinkedIn 230

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan.

Hitwise 255

Hitwise Study Facebook Patterns 255

Mindjumpers

APRIL 19, 2011

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. Remember that users are very selective when scrolling up and down their feed. Keep in mind that the less people want to be at work, the more they are on Facebook.

Facebook 279

Facebook How To URL Retail 279

Ignite Social Media

MARCH 5, 2020

As online retail grows, shoppers are looking for additional ways to get the products they want. We know that Instagram Shopping has significantly grown over the last year, from buying from the brand’s site to now checking out directly on the platform. But what about IGTV?

Instagram 171

Instagram Retail Influencer Social Media 171

Small Business Mavericks

NOVEMBER 28, 2014

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. I’ll be curious to see if I get one on my feed.

Video 137

Video Facebook Marketing Retail 137

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Facebook introduces 3D posts. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it.

Content 170

Content Nielsen Marketing Badge 170

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Remind Followers About Alternatives to Shipping.

Campaign 130

Campaign Social Media Retail How To 130

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Conclusion: Use Apps to Enhance Your Brand.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. A time-sensitive offer coupled with a stylish photo is totally fair game for brands looking to drive traffic to their stores.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Likeable

DECEMBER 4, 2018

Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular order, here’s our roundup of top branded content from 2018. Want branded content inspiration in your inbox every week? New York Public Library. E-book or Instagram Story? Warby Parker.

Brands 63

Brands Content Library Film 63

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Likeable

NOVEMBER 1, 2021

Integrating social media and e-commerce is a longstanding opportunity that brands have been dying to take advantage of. Shoppable In-Feed Posts. Most of the major platforms invested in e-comm—such as Instagram, Facebook, Snapchat, TikTok, and Pinterest—now have some version of shoppable posts. Live Stream Shopping.

Social Media 107

Social Media Instagram Retail Eventful 107

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

List 107

List Guidelines Facebook CPC 107

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Engagements received on brand content.

Industry 123

Industry Real Estate Social Media Sports 123

Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. This lets retailers confidently service customers globally, regardless of their time zone. Increased customer satisfaction, strong brand affinity, and increased lifetime value from your customers. And they’re just getting started. billion in 2025.

FAQ 138

FAQ Retail Team Buy 138

Convince & Convert

JUNE 27, 2014

Tweetable Moments We want to humanize our brand as much as possible. “O n our main [Sprouts Facebook] page , where we see a lot of that great feedback and conversation from our fans, we’ve noticed that they use the ‘L-word’ a lot when they talk about Sprouts. Sheryl Sandberg. ” See you next week!

Retail 146

Retail Marketing Sports Team 146

Ignite Social Media

JANUARY 17, 2019

As consumers put the past behind them and look to the adventures ahead, it’s up to brands to keep the momentum going from the holiday season and create exciting social media content. If your feed is full of static images, incorporate more videos into your content mix. Never conducted a Facebook poll or created an Instagram Story?

Content 110

Content Discount How To Exercises 110

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. The RSS feed is: [link]. Please Support Our Sponsors. Listen Now.

Brands 127

Brands Sports How To MySpace 127

Hootsuite

SEPTEMBER 27, 2023

Save time and look professional while promoting your brand in style. YouTube Shorts ad revenue sharing In this method of seeing your YouTube Shorts monetized, you get a share of the revenue generated from ads between videos in the Shorts feed. You can see your estimated daily Shorts Feed ad revenue in YouTube Analytics.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. A direct line to your consumers allows you to turn followers into brand advocates.

Instagram 117

Instagram HootSuite UGC Influencer 117

Ignite Social Media

NOVEMBER 13, 2018

These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. So, where are users engaging instead?

Trends 143

Trends Social Media UGC Authentication 143

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Public Social Feeds Matter Now More than Ever.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Facebook Shops. Instagram Feature #1: Facebook Shops. Facebook just launched its biggest move into e-commerce yet: Facebook Shops! Instagram Shop. Badges on Instagram Live.

Features 109

Features Instagram Badge Influencer 109

Saying It Social

JULY 30, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Subscribe to Facebook Business/Fan Page Posts in Your Favorite Feed Reader Hint: You can also use these tactics to get the RSS Feed URL of your page if you wish to import your Facebook Page’s feed on your blog or other sites!

Feed Reader 128

Feed Reader scribd How To Facebook 128

Hootsuite

OCTOBER 19, 2022

So much so that the brand is reportedly planning to build its own U.S. That means people can instantly buy things they’ve just seen on their feed. In fact, research shows that 35% of TikTok users have bought something off the platform and 44% of users discovered products through ads and content posted by brands. Source: Kaja.

HootSuite 92

HootSuite Trends Feed Feedly 92

agora pulse

DECEMBER 20, 2016

This trend offers an opportunity to use Facebook Messenger for business. From resolving customer inquiries to facilitating sales transactions, here are five brands unlocking the potential to build consumer connections with messaging. Facebook Messenger for business makes a fast and easy transaction possible. Image Source.

Examples 60

Examples Airlines Facebook Retail 60

Later

APRIL 15, 2020

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71

Retail Price Trends Products 71

Likeable

JANUARY 14, 2020

Whether you’re posting on Facebook, Twitter, or LinkedIn, you want to evoke the same feelings and impart the same messages to strengthen the customer’s relationship with your brand. Our retail client, Giant Food, wanted to give customers easy breakfast ideas for the hectic back-to-school season. Here’s an example.

Content 75

Content How To Instagram Retail 75

Ignite Social Media

JULY 16, 2018

Collection ads allow users to browse additional products from the feed, while staying in the app. In addition to collection ads, Instagram also expanded its offering of adding shopping bags to stories to all brands. If you have brick and mortar locations, consider targeting people near your retail locations. Contact us today.

Strategy 99

Strategy Retail Instagram Feed 99

Almost Savvy

MARCH 4, 2010

With the most recent redesign of Facebook, some people are finding it much more difficult to keep up with their favorite fan pages as their updates drift by in the stream along with your friends’ status updates. You may want to create separate lists for business fan pages, retail fan pages, and hobby fan pages.

Organization 245

Organization Facebook How To Lijit 245

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

Video 111

Video Engagement Facebook Mobile 111

Later

AUGUST 26, 2020

From entirely shoppable feeds to a whole host of tools aimed at supporting small businesses , there’s no denying that Instagram is on a mission is to turn the app into a streamlined shopping experience. Facebook Pay . Almost overnight, Instagram made a shift into the e-commerce space — but how is it changing the way we shop?

Instagram 75

Instagram Small Business Feed Feedly 75