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How B2B influencer marketing will grow your brand

Sprout Social

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

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Instagram Creator Account: Is It Worth The Switch?

Keyhole.co

With more and more people joining the platform to share their lifestyles, opinions and spread their message, brands have identified an excellent opportunity to reach their target audience and promote their products in a much more “organic” way, as opposed to traditional advertising. You don’t need a Facebook fan page.

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Top 10 B2B Influencers in 2020

Oktopost

So, if your social media media feeds start to look like an echo chamber of morning routines and inspirational quotes you’re not alone, and you may be in need of some guidance on how to clean up your influencer feed. Now, more than ever, you should take the time to refresh your social media and blog feeds. Seth Godin.

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Living The Heretically Productive Life [Redux]

Waxing UnLyrical

Ed: WUL will be back next week with brand new posts, but for now enjoy this post that originally ran on July 14, 2010. We feed on each other.). and I had a temperate discussion on whether or not it was appropriate for him to steal bird feed from my bird feeder. My proposal went in on time! It’s fine. OK, no worries.

Products 191
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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. In influencer marketing, that influential person collaborates with a brand to promote something. That puts TikTok on par with Facebook as an influencer marketing platform in 2021.

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Social Spotlight: Nike and how to outpace the competition on social

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

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A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

One of the earliest brands to successfully adopt the hashtag was South by Southwest. One of the greatest things about the hashtag is that originated from a Twitter user–not a marketing agency, not a brand and not a social platform. Maybe that’s why marketers are often mystified as to how to create a branded hashtag that goes viral.

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