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9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. Click To Tweet. It DESERVES to fail.

Facebook 166
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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Press Releases: Still Relevant or Yesterday’s News? The “traditional” formal press release seems far removed from the contemporary world of government on social media. And if so, when should you publish a press release rather than simply announcing the news on social media? The word spreads organically.”.

Strategy 130
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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 1 General Electric Showcases Their Innovations.

Class 100
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Unmetric integrates competitive intelligence and benchmarking into Hootsuite

Unmetric

Using Unmetric’s powerful AI, Xia, Hootsuite users will be able to get a complete picture of the historical and current performance of relevant brand content to help inform their social strategies. Unmetric helps cut through the noise of social media, focusing on brand signals and measuring how their audiences react.

HootSuite 122
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Instagram Restrict: How to Restrict Users on Instagram

Ignite Social Media

Here’s a bit more about this overlooked feature and how you can leverage the tool for your brand marketing needs. How Brands Can Leverage This Tool. So how can brands leverage this new tool? Other platforms like Twitter and Facebook let page admins “Hide” comments. What is Instagram Restrict?

Instagram 101
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How to Share Influencer Posts as Branded Content Ads on Instagram

Later

If you’re looking to get an even bigger ROI on your influencer marketing, you may want to check out Instagram’s new branded content ads! . Announced on Tuesday, the new feature allows businesses to promote organic posts from influencers as feed ads within the app. . What are Branded Content Ads on Instagram.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.