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How to measure brand awareness

Sprout Social

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 108
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It’s an AI Renaissance, and Yet Facebook Sucks at Detecting Basic Fraud

Jon Loomer

And yet… Facebook still sucks at detecting basic fraud. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning.

Facebook 185
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Facebook Strategies: Content Over Creative

Dave Fleet

Tweet Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted.

Strategy 410
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. The other big thing that sets Reddit apart is the way their algorithm works: Popular posts with lots of upvotes get more exposure in the Reddit homepage and subreddit feeds. Simple and effective.

Reddit 101
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Studies Determining The Value of a Facebook Fan

Mindjumpers

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan.

Hitwise 255
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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. It is used to identify patterns and trends in data for informed decision-making. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience.

Analytics 112
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The Ultimate Guide to Facebook Stories in 2021

Later

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. Here’s everything you need to know about Facebook Stories in 2021: . Ready to get started?