Buzz Marketing for Technology

JULY 7, 2008

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. Go join that! Content still is king.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

JUNE 27, 2008

Most recently, the site launched a co-branded version of their service for Best Buy. featurelist.org is very similar to IdeaScale, but more public, not branded, and focused on software. Commuter Feed Uses Twitter for Localized Traffic Reports. opensocial. ReadWriteTalk. AltSearchEngines. RWW Daily by Email. 22 Comments.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245