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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook.

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What's your social currency?

Akamai Marketing

640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. It might frustrate you to know that LOTS of people are lurkers. Million users on YouTube.

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“The Algorithm,” Explained

Likeable

Algorithms are what make your social feed possible. Every social network uses an algorithm to determine what content shows up in a user’s feed, as well as what ads to serve. From a content perspective, the algorithm used to be simple: It found what was most recently posted, and ordered your feed in reverse chronological order.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Facebook: Salesforce employs multiple Facebook profiles as well.

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TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

Following suit from the likes of Instagram, Snapchat, Facebook and the rest, TikTok is the latest app to hop on the trend. When you post a Story on TikTok, it appears on your main feed tagged with a blue Story icon that takes viewers to that specific Story. TikTok Stories also present new opportunities for both influencers and brands.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. Go join that! Content still is king.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

But the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, or even Snapchat. For Facebook, it’s Lasso. With 800 million monthly active users, TikTok is making headway on Instagram, WeChat, Facebook Messenger, Facebook, and Whatsapp. Brands are jumping aboard, too.

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