Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). billion users on Facebook Messenger. billion users on Facebook Messenger.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide.

Strategy 118

Strategy Facebook Marketing FAQ 118

Hootsuite

OCTOBER 27, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Conversational commerce (or social commerce , or conversational marketing) uses conversation to better serve customers. These conversations happen anywhere customers are: social media, messenger apps, and your website.

Conversation 98

Conversation Brands FAQ Survey 98

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Reputation 102

Reputation System Brands Knowledge Base 102

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. And the best way we know how to research an audience is through social listening. What is social listening? Both brands sell sneakers. It’s about planning. Position your product. Time your launch.

Products 133

Products Social Media FAQ Sentiment 133

Sprout Social

APRIL 17, 2024

A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements. Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. It helps you engage with customers, answer inquiries and perform automated tasks.

Hubspot 95

Hubspot Template Templates API 95

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

agora pulse

NOVEMBER 3, 2020

With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. What kind of social media content do we have scheduled?

Social Media 127

Social Media Social Media Management Health Care Issues 127

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

SEPTEMBER 8, 2020

Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Social media customer service stats. of them saying it’s their top choice.

Social Media 145

Social Media HootSuite Issues Team 145

Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Answering FAQs, helping with order tracking, product recommendations, and various other types of support are available at all hours.

FAQ 138

FAQ Retail Team Buy 138

Sprout Social

APRIL 18, 2017

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate?

Social Media 102

Social Media Brands Startup RSS 102

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. What is a Facebook bot (a.k.a Facebook Messenger chatbot)?

Facebook 145

Facebook HootSuite Conversation Retail 145

Dave Fleet

MAY 10, 2010

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics. The social network launched roughly 6.5

Communities 419

Communities Brands Wikipedia Microsoft 419

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Restrictions on social media ads and remarketing.

Social Media 131

Social Media Privacy Marketing Policies 131

Social Media Strategies Summit

MARCH 25, 2021

After all, social media – a key driver of social commerce – is used by more than half the world’s population , rising to three-quarters or more in markets like Northern and Western Europe, and North America. Simply put, all of this means social commerce is already too big to ignore – and it’s only going to get bigger!

Examples 223

Examples Retail Instagram Buy 223

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social?

HootSuite 120

HootSuite URL Analytics FAQ 120

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 137

FAQ Content Consultant Social Media 137

Hootsuite

SEPTEMBER 30, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Most messenger bots integrate with WhatsApp, Instagram, Facebook Messenger, and Google Business Messenger. They’re making it easier for customers to order from their favorite brands. Answer FAQs. Engage customers.

FAQ 120

FAQ Retail Overview Loyalty 120

Convince & Convert

DECEMBER 5, 2017

REI breaks theirs down through social, a channel more visible and real-time than any other. Social should be your brand’s first responder: available to support your customers whenever they want to reach out. The management of social channels is evolving at a mind-numbing pace. Consistent Brand Voice.

Social Media 208

Social Media Marketing Team Press Release 208

Later

NOVEMBER 5, 2020

Have you ever struggled to create a social media post? Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. We’ve been there. Choose Your Content Pillars.

Social Media 112

Social Media Strategy Hotels Content 112

Rebekah Radice

JANUARY 22, 2019

Does your video content captivate and engage your social media audience? That’s why I’m sharing my video marketing process in this episode of the Brand Authority Podcast. In a few short steps, you’ll create high-value marketing videos to add to your social media strategy. Your key differentiators.

Video 135

Video Social Media Engagement How To 135

Convince & Convert

JULY 14, 2021

Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement.

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Instagram Strategy Marketing Upcoming 217

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

Facebook 166

Facebook Press Release Feed Feedly 166

BeingOptimist

AUGUST 14, 2023

With the advent of technological advancements, marketers have come up with different ideas but it comes to strategic Facebook like streaming for audience engagement. Are you wondering how to get started with this Facebook live-streaming strategy? Why Livestream on Facebook? Stay connected to your ordinance in real-time.

Engagement 40

Engagement Facebook How To Upcoming 40

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Rebekah Radice

MARCH 6, 2017

Want to create videos you can share on social media, but struggle to find the right tool? You can create branded video content without the stress or worry. If you’re ready to get started with video marketing… I’ve got the step by step instructions to creating, sharing, and using video content on social media.

Video 134

Video Social Media Tools How To 134

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook URL Template Templates 162

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Twitter 114

Twitter Brands Facebook Research 114

Pixlee

JANUARY 18, 2022

Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. If you’re already measuring customer engagement , the next logical step is to turn highly engaged customers into brand advocates. Who is a Brand Advocate?

Brands 52

Brands UGC How To Apparel 52

Sprout Social

MAY 16, 2016

The last few years have been tough for Facebook marketers. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. How to Create Effective Facebook Events. Use Facebook Recognized Venues.

Eventful 75

Eventful Brands Facebook Hosting 75

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This makes them ideal for answering FAQs at any time of the day or night. And you can incorporate chatbots to help with customer service even on social media. Delight your customers and improve conversion rates.

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Examples FAQ Insurance Retail 96

Hootsuite

OCTOBER 18, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Heyday – Chat & FAQ Automation. Dealing with FAQs like store hours, order tracking, and more can take valuable time away from your customer support team. Don’t worry — we’ve done the research for you!

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FAQ Price Loyalty Review 97