Poor Social Responsiveness Risks Tarnishing a Brand’s Image
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.
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