Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” What does it say about the way brands co-opt BIPOC culture? She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Even the majority of our own team fit within that demographic.

Social Media 122

Social Media Survey Education Team 122

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 93

Social Media Brands Instagram Training 93

Buffer Social

JANUARY 30, 2018

If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as organic reach in Facebook’s News Feed continues to decline for many Pages. Think about who you’re targeting.

Advertising 111

Advertising Tips Facebook Campaign 111

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. Creating the map is a great internal exercise. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. When someone asks for product recommendations, people might mention your brand.

Examples 103

Examples Template Templates How To 103

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Statistics on Employer Branding and Talent Acquisition. LinkedIn ). Eldelman ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Hootsuite

MAY 11, 2023

Compare different types of technology products iPhone vs. Android. Pick two different types and share your insights on which one you think is better for specific tasks or activities. Show viewers how to use various tools and equipment safely Are you comfortable with power tools, hand tools, or a specific type of exercise equipment?

YouTube 103

YouTube Video Film Sports 103

Pixlee

SEPTEMBER 20, 2017

The ways in which fitness brands engage with audiences has evolved at warp speed in recent years thanks, in part, to rampant social media adoption. Digital disruption is not unique to this industry, but the opportunity afforded fitness brands is massive. People trust peers advocating for a brand more than the brand itself.

Communities 62

Communities Brands Class Community building 62

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. Types of YouTube ads. To start, let’s take a look at the main types of ads on YouTube, both video and otherwise: Skippable in-stream ads. Non-skippable in-stream ads (including bumper ads).

YouTube 145

YouTube Marketing Campaign Guidelines 145

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As is understanding the stakes your brand has in significant cultural moments. As a brand or business, how do you ensure that the conversations you take part in are appropriate? Moderation helps protect your brand image.

Eventful 114

Eventful Social Media How To Sports 114

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Why are buyer personas important? Accelerate buyers through the sales cycle.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. The report should show how each competitor tells their brand story and the value they deliver to customers. It’s also a great way to visualize all your research in an easy-to-understand and shareable format.

Analysis 93

Analysis Report Examples Tools 93

Sprout Social

FEBRUARY 16, 2023

“I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. This ongoing consumer engagement allows brands to build connections and create fans at scale.

Social Media 113

Social Media Marketing Atlassian Team 113

Hootsuite

NOVEMBER 9, 2020

The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. A lot of the biggest brand moments on TikTok have been accidental. Login with your email, Google, Twitter or Facebook account. Then start to brainstorm content ideas for your brand.

Strategy 145

Strategy How To Marketing Template 145

Webbiquity SMM

SEPTEMBER 16, 2013

The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. This isn’t to say that Facebook should be a central part of every company’s social strategy. ” Twitter Followers. Social Mentions.

Metrics 195

Metrics Marketing Class ROI 195

Sprout Social

NOVEMBER 16, 2020

The brand baffled the business sector as it recovered from a 90% drop in bookings to a 22% YoY increase in consumer spending in July. So what contributed to the brand’s comeback? As I scrolled through Airbnb’s Instagram, Twitter, Facebook and YouTube feeds, a few things became clear: 1. But by summer’s end, the tides had turned.

Travel 125

Travel Hosting Committee Hotels 125

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. No, and notice that almost no brand or publication does so.

Content 140

Content Case Study Sample Samples 140

Hootsuite

MAY 20, 2020

The AARP issued a warning about these types of quizzes to make sure their demographic of older internet users are aware of the issue. One common phishing scam involves fake coupons for big-name brands like Costco, Starbucks, and Bath & Body Works. This is especially popular on Facebook. Scam Alert: Social Media Quizzes.

Social Media 144

Social Media Tools Tips Policies 144

Rebekah Radice

MAY 16, 2017

To do this, take 15 minutes and: Go to Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google+ and any other social profiles you’ve set up. (e.g. the name of your company is Amy’s Bakery and your Facebook Page is /amyscupcakes. Sites like Facebook and Google+ give you a lot of real estate to work with.

Social Media 167

Social Media Privacy Real Estate Hashtag 167

Keyhole.co

DECEMBER 9, 2022

Social media marketing is extremely crucial to create a sustaining brand image in people’s minds to stay in the competition. From small-scale businesses like home-bakers to big corporate brands, brands are using TikToks to reach out to people. It helps brands create a benchmark of their progress against their top competitors.

How To 52

How To Analysis Comparison Metrics 52

Twist Image

JANUARY 2, 2017

Every year, Chris Brogan does an exercise he calls, My 3 Words For The Year. I've been doing this exercise ever since Chris first introduced it (I think it was back in 2006?). As the years peel off, it's easy for them to make assumptions about the type of presentations (and audiences) that my content is best suited for.

Exercises 58

Exercises Feed Feedly Advertising 58

agora pulse

JANUARY 14, 2020

In Q3 of 2019, TikTok surpassed Facebook, Instagram, Messenger, and Snapchat for App Store and Google Play installs. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Many brands do a combination of running their own channels and working with others.

UGC 139

UGC Hashtag How To Meme 139

Buffer Social

SEPTEMBER 20, 2023

So first and foremost—and on those days when there’s just tons going on, perhaps the most important to-do item of the day and the one we’d recommend for sure making time for—reply to your brand mentions, comments, and messages. Buffer) Any variations of your brand’s name (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93

Rebekah Radice

JULY 14, 2017

Everything from what to post, what type of content to share, how to manage social media, and where to spend time. You’ll also learn how to find your audience online and define who your perfect brand persona really is. Plus you’ll learn how to develop your online brand and then put a system in place to track and measure your results.

Social Media 99

Social Media Marketing Course Social Networking 99

Convince & Convert

NOVEMBER 25, 2014

Each car carries a different aspect of marketing payload – brand initiatives, product marketing, and other marketing functions. Almost every client says, “Do we need a Facebook page?” The right use of social media is powerful; the wrong use is an exercise in connecting with people who don’t care about buying from you.

Questions 163

Questions Marketing Training Buy 163

Convince & Convert

MARCH 21, 2017

Brands that used to see each post reach the majority of their social media Followers saw their numbers dwindle to a small trickle a couple years ago. Though it might go against what some marketers will tell you, there are still opportunities for brands to offer up value on social media and collect leads in return. Key Takeaways.

Social Media 144

Social Media UGC Organization Strategy 144

The Realtime Report

APRIL 26, 2019

Fitness influencers make up a big part of the personal training industry and have a major impact on trends in diet, exercise, and form. Facebook and Instagram are the two most popular channels where consumer information and imagery is shared – both of which are important to consider as a trainer and fitness pro. Develop your message.

Influencer 79

Influencer Social Media How To Exercises 79

Rebekah Radice

APRIL 3, 2017

To learn what they’re looking for, head over to Facebook Audience Insights. To get started, choose your audience as “everyone on Facebook.” This is going to help you filter content based on similar brand pages. What type of content are they sharing? type, length, promotional vs entertaining).

Social Media 141

Social Media Content How To Buy 141

Sprout Social

NOVEMBER 4, 2016

Use Facebook Insights to Find Who and Where Your Fans Are. Facebook Insights’ “People” tab will break down your fans by country and city. This feature is free for any Facebook business Page. For the purpose of this exercise, focus on the Audience category and its subcategories like “Demographics” and “Interests.”

Communities 97

Communities Instagram Analytics Exercises 97

Waxing UnLyrical

JUNE 4, 2012

. “At least some healthy minority of we blogosphere mouthpieces must be using post schedulers, and surely at least a few have thought while scheduling, ‘I’ll post something three thousand years from now,’ or accidentally hit the wrong key when typing the date and stumbled onto this by accident.”. Tweeting after death. Our messaging.

Social Media 249

Social Media How To HootSuite Blogosphere 249

ProBlogger

FEBRUARY 23, 2022

Social media sites have exploded onto the online publishing scene over the last couple of years and can generally be divided into two types of site: Social Networking Sites – where the primary activity of the site is ‘connecting’ with others. Examples of this type of site are Reddit, Digg and Mix (formerly StumbleUpon).

Social Media 41

Social Media Digg How To Social Bookmarking 41

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Buffer Social

FEBRUARY 8, 2017

Brands on Instagram are also seeing huge amounts of engagement on Instagram. percent- way above Facebook (0.2%) and Twitter (0.02%). But how do you find time to dedicate to growing your brand on Instagram? Copy and paste or type out the caption. According to Forrester Research , per-follower interaction rate is 2.3

Instagram 40

Instagram Tips Brands Hashtag 40

Waxing UnLyrical

JULY 17, 2013

. “At least some healthy minority of we blogosphere mouthpieces must be using post schedulers, and surely at least a few have thought while scheduling, ‘I’ll post something three thousand years from now,’ or accidentally hit the wrong key when typing the date and stumbled onto this by accident.”. Tweeting after death. Our messaging.

Social Media 195

Social Media How To HootSuite Blogosphere 195

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). Now consider this exercise in the real-time social media scenario. Test content types and the process to streamline your program. The potential that their networks hold is immense.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. You’ll be amazed at how many content-creation ideas this simple exercise can generate. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter.

Brands 143

Brands Content Social Media Consultant 143

Twist Image

JULY 9, 2012

Or, as I like to call this type of organization: "train kept a rollin'." While there are a handful of organizations today that may be blurring the lines, you can think of some of the most common brands and ask yourself: are the product focused or customer focused? Customer Focused. What we're really seeing.

Products 105

Products Mobile Exercises Organization 105

Rebekah Radice

JULY 14, 2017

Everything from what to post, what type of content to share, how to manage social media, and where to spend time. You’ll also learn how to find your audience online and define who your perfect brand persona really is. Plus you’ll learn how to develop your online brand and then put a system in place to track and measure your results.

Social Media 60

Social Media Marketing Course Social Networking 60