Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 113

Social Media Marketing Atlassian Team 113

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone.

Strategy 145

Strategy How To Marketing Template 145

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Are you busy navigating the bustling world of digital marketing and business development? As they jam through their LinkedIn, Instagram, Twitter, Tik Tok or Facebook, what makes them stop and groove to your content? How's Your Brand Lighting Up the Digital Stage?

B2B 78

B2B Exercises Remix Team 78

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot.

Brands 76

Brands How To Instagram Consultant 76

agora pulse

OCTOBER 26, 2017

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having a documented strategy. Step 1: Create Facebook Objectives and Goals. Step 1: Create Facebook Objectives and Goals.

Strategy 122

Strategy Facebook Exercises Social Media Management 122

Firebelly

AUGUST 14, 2014

Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on. Blog brand Facebook Firebelly Instagram Marketing selfie Social Media Twitter' Think about all of those pictures, not just of you, but of your friends.

Exercises 223

Exercises Instagram Social Media Twitter 223

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Twine 246

Twine Brands Policies Campaign 246

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Unlike Twitter , Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner. Plus, Facebook users are becoming more discerning. Market research.

Tips 127

Tips Hubspot Facebook Hashtag 127

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year.

Brands 167

Brands Content Fashion Influencer 167

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Crunch Gym.

Social Media 93

Social Media Brands Instagram Training 93

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. Product and brand consideration.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Buffer Social

JANUARY 30, 2018

If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as organic reach in Facebook’s News Feed continues to decline for many Pages. Think about who you’re targeting.

Advertising 111

Advertising Tips Facebook Campaign 111

Buffer Social

APRIL 16, 2019

This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity. 6 Simple Ways to Use Neuroscience to Increase Marketing Productivity. Exercise can help boost alertness. Daily exercise results in: Improved concentration.

Products 93

Products Exercises Marketing Chemicals 93

Likeable

SEPTEMBER 17, 2019

So, your brand wants to leverage an influencer. And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. LIKEABLE’S TAKE: As a brand, you know your customer. What’s the aesthetic and tone of voice of your brand?

Influencer 81

Influencer Marketing CPM Fashion 81

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Your Brand Is Not What You Sell.

Conversation 205

Conversation Exercises Small Business Consultant 205

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. But first, what are vertical networks?

Social Media 103

Social Media Film Exercises Social Networking 103

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels.

Brands 185

Brands Software Guidelines Travel 185

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. What does it say about the way brands co-opt BIPOC culture? Who are social media marketers, really?

Social Media 122

Social Media Survey Education Team 122

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer.

eBook 141

eBook Content Findability Template 141

Waxing UnLyrical

DECEMBER 28, 2019

In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice. It was so cool that you did the exercise too! In a certain market? Several of you shared your own three words with me as well.

Exercises 155

Exercises Consultant Journal Energy 155

The Marketing Blog

SEPTEMBER 15, 2010

Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. We reviewed the Facebook fan pages of ’25′ select brands from ’7′ different industry verticals for over a one month period. wall posts by admin each day].

Study 167

Study Facebook Exercises Consultant 167

Twist Image

JANUARY 16, 2013

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Because branding is all about leaving a mark (emotional, physical, you name it).

Brands 108

Brands iPad Apple Loyalty 108

Convince & Convert

NOVEMBER 25, 2014

There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. How can we measure the effectiveness of marketing?

Questions 163

Questions Marketing Training Buy 163

Sprout Social

APRIL 16, 2020

There’s a reason why so many people consider social media marketing to be a fun job. Social media gives marketers a chance to exercise their creativity and create deep connections with their audience. But I first saw it when I was managing a Facebook page for a student loan servicer. Acknowledge the good and the bad.

Social Media 145

Social Media Social Media Management Exercises Policies 145

Rebekah Radice

JULY 14, 2017

I’ve officially launched my new online course, “ The Smart Guide to Marketing Your Business on Social Media.” Throughout this course, you’re introduced to the building blocks of a solid foundation in social media marketing. The Smart Guide to Marketing Your Business on Social Media. Want to learn more?

Social Media 99

Social Media Marketing Course Social Networking 99

Diva Marketing Blog

OCTOBER 8, 2014

South Wired is the longest on-going social media/digital marketing conference in Atlanta. South Wired is 5 days packed with smart people talking about issues of how to succeed in the ever changing and challenging world of digital marketing. is your personal brand attracting the right audience? you get the drift. We wondered.

Diagrams 79

Diagrams Brands Exercises System 79

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. The company is active on Twitter, Facebook, TikTok, and Instagram. It’s seriously easy. ChatGPT can help.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. What is a buyer persona? Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Review 186

Review Marketing Metrics Sentiment 186

Twist Image

SEPTEMBER 6, 2013

We put brands on everything. Think about it this way: we put brands on everything and we''re putting the Internet into everything. Brands will put their name on baseball stadiums, water bottles, the bottom of that plastic bin that we put our shoes into at airport security, and they''re even putting them in public toilet bowls.

Marketing 94

Marketing Press Release Wireless Advertising 94

Ignite Social Media

JANUARY 17, 2019

As consumers put the past behind them and look to the adventures ahead, it’s up to brands to keep the momentum going from the holiday season and create exciting social media content. Press pause on the updated marketing strategy and expensive new campaign. Never conducted a Facebook poll or created an Instagram Story?

Content 110

Content Discount How To Exercises 110

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 93

Analysis Report Examples Tools 93

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.

Social Media 70

Social Media Marketing URL Metrics 70

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Statistics on Employer Branding and Talent Acquisition. LinkedIn ). Eldelman ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Diva Marketing Blog

JANUARY 23, 2012

Facebook, Twitter and even Google+ began life helping people connect to family and friends. When savvy brand managers saw their customers were congregating aroiund these virtual water coolers , ah ha moments began. People from champions to the disgruntled could use the very pages that the brands built to complement or vent.

Social Media 82

Social Media Brands Exercises Guidelines 82