Nuggets from Social Media workshops as of late. : Community Group Therapy
Buzz Marketing for Technology
JULY 7, 2008
For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. I spent a long time in a very large brand. The advice isn’t wrong - but too simplistic.
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