Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples.

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Conversation Review Marketing How To 136

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

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UGC Marketing Mobile Review 52

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. A social media advocacy strategy turns your biggest fans into brand advocates. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels.

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Social Media UGC How To HootSuite 122

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

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Reputation Brands Construction How To 59

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. When consumers post about a brand on social media, they can influence their followers’ buying decisions. ” and “Consumers find UGC 9.8x

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UGC Content Case Study Influencer 71

Hootsuite

SEPTEMBER 7, 2022

To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. A good bio is like a storefront — it can help inspire trust in potential customers unfamiliar with your brand. Personal brands. Brand mission].

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Template Templates Social Media UGC 145

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. And it’s working.

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Engagement Social Media Brands UGC 56

Pixlee

MAY 28, 2020

Social commerce is defined as “an online marketing model that brings ecommerce functionality directly into established social networks to drive sales.”. Sure, you can host them on your website in a nicely-crafted review section, but why not leverage your customers’ positive reviews across all other marketing channels too?

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Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves.

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Influencer Bazaarvoice UGC Review 276

Pixlee

FEBRUARY 26, 2019

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Whether you sell your own branded products or act as an online reseller, localization can transform the way you do business. Combat Localized SEO.

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UGC Brands Travel Review 45

Pixlee

DECEMBER 27, 2018

The Michelin guide remains one of the first examples of content marketing, as the Michelin Guide has its own brand of excellence surrounding it. Like the Michelin Guide, telling your brand story through a value-added content can be a cost-effective and impactful way to drive business. Airbnb has mastered brand storytelling.

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Tips Brands UGC Content 45

Pixlee

JANUARY 16, 2020

There’s no denying the power that influencer marketing is a powerful force for myriad businesses. The relationships that brands build with influencers can create irreplicable value when executed well. Sometimes, the best influencers are simply individuals who are already prominent fans of your brand.

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Influencer Brands How To Authentication 55

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

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Pixlee

MAY 11, 2021

A high bounce rate, or the percentage of site visitors who leave after seeing just one page, is a real headache for many marketers and ecommerce leaders alike. Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). Ways to Reduce Bounce Rate with UGC.

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UGC Content Metrics Apparel 52

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

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Syndication SEO UGC Engineering 225

Ignite Social Media

NOVEMBER 15, 2019

Hashtags are basically a social platform’s way of labeling content so that it’s easier to find in searches, like how keywords work in search engines. Bonus points if you can use branded hashtags and encourage your fans to use them. Engage Outside of Your Brand Channel. They probably are (about your brand, that is).

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Cost Social Media Hashtag UGC 144

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. Here’s your guide on how to use Quora for marketing.

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How To Marketing Notification Case Study 102

Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. Smart social media strategies for small businesses can increase brand awareness, build your audience, and increase revenue. s brand values. Define Your Brand Voice.

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Small Business Social Media Strategy UGC 85

Pixlee

JUNE 24, 2020

From streetwear “hype beasts” to TikTokers selling out a brand’s limited-edition products within minutes, consumers want what they can’t have and are willing to pay a pretty penny for it. A marketing report from SocialPubli.com showed that 93% of marketers are using influencer marketing.

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Pixlee

JULY 10, 2017

User-generated content (UGC) is any type of content created by users of online platforms. Yet what many marketers don’t know is that it’s also good for SEO. Search engines such as Google and Bing rank websites based on whether the sites’ content is relevant and useful. How Does UGC Influence SEO?

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SEO UGC Content Curation 47

Pixlee

AUGUST 2, 2019

With an evolving market place, customers expect innovative online storefronts that provide the latest technology. With the right combination of features, tools, and elements, UX can heighten conversions for a global audience of various demographics — maximizing your brand’s reach. Brand Storytelling Integration.

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UGC Loyalty Authentication SEO 51

Buffer Social

OCTOBER 11, 2023

“It helped me grow by 300 followers in the past one to two weeks,” Christina Garnett , Principal Marketing Manager, Offline Community and Advocacy at HubSpout, says of her Community Top Voice badge.   We have several articles that take a deep dive into the world of personal brand building and growing on LinkedIn.

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Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Or maybe you associate optimization with stripping any sense of creativity from your marketing. The reality, though? So, why bother?

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Social Media Strategy Engagement Hashtag 132

Pixlee

SEPTEMBER 7, 2018

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. And there’s no better way for a brand to convey authenticity than through UGC — brand loyalists using products in an organic way.

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UGC Content Authentication Curation 40

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? That the content your customers post about you online can be your most valuable marketing asset. .

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UGC Content How To Curation 40

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? That the content your customers post about you online can be your most valuable marketing asset. .

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UGC Content How To Curation 40

Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. “The results are in, and UGC is a top priority for merchants wanting to showcase happy customers as an effective component of their marketing strategy.”

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UGC Content Class Authentication 40

Hootsuite

MAY 3, 2022

Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So. Social media marketers. Content marketers. Here’s the thing. Hey, we get it.

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Social Media Management Tools Social Media Content 96

Pixlee

FEBRUARY 1, 2019

Selling more and empowering your loyal customers to share their voices is a strategy that works, but with some initial strategy and effort, you can build a referral engine that drives repeat business. . It also has to suit your brand messaging and intended audience. Identifying brand advocates. Or just reward the referrer?

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Discount UGC How To Apparel 41

Pixlee

FEBRUARY 8, 2019

But AI’s presence is already ubiquitous and it’s being used in ways that have serious implications for marketers. Amid these ongoing breakthroughs, it’s important for your company to stay ahead of the curve, especially when it comes to building a community and marketing with your customers. Processing Power.

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Trends Marketing UGC System 66

Pixlee

AUGUST 5, 2020

During the last several months, we’ve seen that brands with solid ecommerce capabilities were able to pivot more easily than businesses that relied heavily on in-person shopping. . But, not all of them can provide you with an all-in-one ecommerce solution for shopping cart software and creating websites with custom branding.

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Tools Authentication Review UGC 75

Later

JULY 29, 2020

Just like your Name field, your bio should be optimized with keywords for your brand and business. . See how health and beauty brand Golde has included keywords like “superfood,” “health,” and “beauty” in the first line of their bio: . This isn’t just a great way to let your new followers know what your brand is about.

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SEO Instagram Hashtag UGC 132

Pixlee

SEPTEMBER 11, 2018

Since its inception eCommerce has transformed the marketing and business industries and is continuing to expand. The popularity of most eCommerce businesses results from shifts of traditional marketing to online marketing. Integrate user-generated content (UGC) : Real customer photos and videos will shout as words speak.

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UGC Mobile Research Exercises 41

Pixlee

OCTOBER 7, 2019

With giants like Amazon and Alibaba, brands aren’t likely to be able to compete on price and selection, but by highlighting unique differences such as brand mission or craftmanship of product, retailers stand to benefit. Feedback can come in the form of UGC. Don’t Neglect Digital Marketing. Remember, its a conversation!

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Retail UGC Comparison Price 46

Pixlee

OCTOBER 8, 2018

For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). If you aren’t too familiar with UGC, don’t worry – before learning about Pixlee, I wasn’t either.

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UGC Startup Authentication Meeting 46

Pixlee

NOVEMBER 21, 2017

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand.

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Social CRM UGC Aggregator Influencer 42

Pixlee

AUGUST 1, 2017

User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. Why should brands prioritize earned content? An example of user-generated content on a brand website. The benefits of user-generated are tenfold.

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