Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 118

Brands Avatar How To Privacy 118

Pixlee

APRIL 11, 2022

This will be particularly notable in the way we interact with brands and make purchases online. It’s akin to a virtual world, where various networks and forms of tech merge to create an accessible, immersive and user-focused experience. . In fact, UGC is 50% more trusted than traditional branded content.

Real Estate 85

Real Estate UGC Virtual World Apparel 85

Ignite Social Media

APRIL 27, 2017

After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands. All of these enhancements will require Facebook approval, meaning Facebook will be limiting overly branded applications of the technology.

Social Media 108

Social Media Facebook Virtual World Marketing 108