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3 Quick Ways Ecommerce Can Become Community-Driven in 2022

Pixlee

Even if your brand hasn’t previously invested in building community, chances are that your customers are willing and able to align more closely with your brand if given the opportunity. These three actionable tips will set your ecommerce brand apart from competitors in 2022 with the help of community. .

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Social Spotlight: Michigan State University and creating community in this ‘new normal’

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

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11 chatbot marketing examples to boost your bot strategy

Sprout Social

Based on industry data and what we’ve seen firsthand at Sprout, the answer is a resounding “yes.”. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. Check out how these brands are killin’ it with bots and what your business can learn from them. Why, though?

Examples 110
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How Ford Can Ramp Up It's Social Media Turnaround Story of 2009.

Bare Feet Studios

Get control of the brand back from the agency. Companies have surrendered control of their brands to their agencies, while customers have been doing their own dance with it unbeknownst to either company or brand. I hope one of these days soon we will see a blend of Ford-originated content and UGC together on a Ford-hosted site.