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How to post a video on YouTube: The complete guide

Sprout Social

found that YouTube is the second-most popular social platform (behind Facebook). Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Create compelling, branded thumbnails.

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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

Tip : See if people watched your video on YouTube or embedded on a website. Track when your brand or YouTube channel is mentioned on YouTube and beyond. Mentionlytics lets you monitor social conversations about your brand, products, competitors, or keywords. Click on each source to see a breakdown and drill down further.

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

You’ve really gotta pay attention to branding with One-tap pins. Here are a few ways you can create consistent branding: • Use the same language in your ad that you use on the landing page or product page. Just like Facebook, Instagram, or Snapchat, Pinterest also offers a website tracking Pixel. Promoted App Pins.

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Measuring Engagement

Proactive Report

buy into your brand. Install widget (on a blog page, Facebook, etc). Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Tagging (user-generated metadata). Widgets (number of new widgets users / embedded widgets). make a noise. store and share things.

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

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Measuring Engagement

Proactive Report

buy into your brand. Install widget (on a blog page, Facebook, etc). Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Tagging (user-generated metadata). Widgets (number of new widgets users / embedded widgets). make a noise. store and share things.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.