5 Brands Successfully Using Education to Engage

Convince & Convert

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Mint.com Facebook updates encourage discussion. Funny and relevant Facebook updates from GE. Stanford’s Open Office Hours on Facebook.

Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school is a brand.

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

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Can Greater Social Connections Improve Higher Education?

Social Media Strategery

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

Social Media Marketing Policies and Education: The Employee.

Mindjumpers

By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand. My best experiences with brands online were not with the official representatives, but with people working for these brands.

Children, Parents and Social Media, the need for education

Direct Marketing Observations

the big follow up question to this was, “Where are we supposed to go for that information and education?&#. safety-Facebook takes safety very seriously and strives to create an environment where everyone can connect and share comfortably.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.

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Facebook Ad Rejection: Don’t Abbreviate Facebook or Instagram

Jon Loomer

I’m an old guy when it comes to Facebook advertising. As a result, I think I know Facebook’s advertising policies pretty well. I don’t test Facebook’s policies or push the limits. I do all I can to follow the rules and stay on Facebook’s good side.

Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. We have numerous clients who we have met from one single tweet that inspired or educated them.

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7 Brands Achieving Killer Results on Facebook

Social Media Strategies Summit

There is no shortage of reasons for brands to move away from the social media giant, Facebook. But despite all of these reasons to move away from Facebook, there is no denying the influence the platform still holds. 1 Norfolk Police Department Humanizes Their Brand.

Is Your Business Using the Correct Facebook Profile?

The Social Media Incubator

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. What is a Facebook Profile? .

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love.

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Connect with Grin on Facebook or Twitter.

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Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. The invest in the brand. 7 Top Personal Branding Goals to Help Build Your Brand Strategy.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. My show was called, Classroom Without Walls: Using Technology to Reimagine Education. I originally started my show only on Facebook.

7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

Content marketing is the way to proliferate your content and your brand’s reach. You can grow your brand awareness, educate people about your industry, products and services, engage in personal dialogue with consumers, and be there to support your customers!

Brands vie for the throne in the game of social media marketing

Unmetric

Over the past 7 months, we noticed brands rushing to capitalize on the GOT phenomena — be it official brand partnerships or even witty social posts referencing the popular show. Our inner GOT fan couldn’t resist digging a little deeper to see which brands nailed it.

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How to Use YouTube for Brand Building in 6 Easy Steps

agora pulse

YouTube can be a fantastic tool for creating brand awareness … if you know how to best use it. If you’re watching top-performing accounts closely, however, you’ll notice that brands aren’t just trying to connect with new users and make a sale right away.

How to Use YouTube for Brand Building in 6 Easy Steps

agora pulse

YouTube can be a fantastic tool for creating brand awareness … if you know how to best use it. If you’re watching top-performing accounts closely, however, you’ll notice that brands aren’t just trying to connect with new users and make a sale right away.

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

When you consistently “borrow” content from others, not only are you taking legal risks in regard to copyright laws but you are also building the brand and ideas of the person or brand you are copying, versus your own. educates?

Top 10 Branded Content Wins of 2018

Likeable

Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular order, here’s our roundup of top branded content from 2018. Want branded content inspiration in your inbox every week?

Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. We are countering this through education and example.

What Business Owners Need to Know Now about Timeline for Facebook Pages

The Social Media Incubator

The much-anticipated launch of Timeline for Brands is coming soon to a Facebook Page near you. Last September, when Facebook launched its “Timeline” initiative for personal profiles , speculation began about when this change would be available for Facebook Pages as well.

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. Communities are made up of people coming from different backgrounds and education.

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. Communities are made up of people coming from different backgrounds and education.

The Biggest YouTube Marketing Mistakes That Too Many Brands Make

agora pulse

People aren’t necessarily seeing feeds of content the same way that they do on Facebook or Instagram. The social platform sees one billion hours of video views per day, and more than 90% of users will discover a new brand and/or product on the platform at some point.

How Brands Can Attract College Shoppers

Pixlee

Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z. Brand Marketing

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How to Build a Brand From Scratch With the Help of Facebook

Jon Loomer

One of the primary challenges marketers face is building quick traction for a new brand. An established brand has it easy. They can target current Facebook fans, website visitors, customers and email subscribers. Now it’s time to share a blog post from your brand website.

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Facebook advertising facts

Sherrilynne Starkie

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. They are an increaslingly convenient vehicle too…Facebook Page administrators can promote content right from the page.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Increase brand awareness for your business.

Facebook vs. Twitter [infographic]

Mindjumpers

Tweet Digital Surgeons has been comparing the two most popular social networks: Facebook and Twitter. See who the users are and what their behavior is – how often do they login, how many users follow a brand and how often do they update their status.

The Value of Matching Your Brand with a Local Community Manager

Mindjumpers

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Being a global brand wanting to practice local community management, might seem like quite an unmanageable challenge. Create Brand Value through Local Community Management.

How Brands Can Vibe With Gen Z and Gen Alpha

Pixlee

How Brands Can Appeal to Gen Z and Gen Alpha. For the most part, brands and digital marketers will approach Gen Z and Gen Alpha in a similar manner. Your business not only needs to have a strong set of values, but those values also need to be represented in its brand.

How to Create a Scrappy Brand Blueprint

Convince & Convert

Branding is dead!” ” “Long live branding!” ” Our relationship with the construct of branding is a little sketchy these days. How can you ensure that you’ve built a strong brand behind your marketing megaphone? Branding is dead.

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? If your content doesn't inspire, empower, educate and connect emotionally with someone, why would they open it, let alone actually spend time watching, reading or listening to it.

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6 Reasons Your Business Needs a Facebook Messenger Bot

Later

Did you know that 80% of businesses plan to use Facebook Messenger bots by 2020? . Messenger bots are hugely valuable to businesses and can be programmed to perform all kinds of tasks — everything from customer support, building brand awareness, and even acquiring new customers! .