Social Media Strategies Summit
APRIL 22, 2021
It’s hard to understate the importance of social media in higher education marketing. So, clearly, social media is a massive opportunity for higher education marketers. A big piece in the higher education marketing puzzle lies in figuring out the best way to position a given town, city, or state to prospective students.
Social Media Strategies Summit
SEPTEMBER 23, 2022
That’s a massive advantage in higher education marketing, where budgets are often tight, and marketers must split it across a wide range of tools and channels. Yet those top performers only post on TikTok once per week on average, compared to four times a week on Instagram and seven on Facebook. Harvard College. Image source.
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Hootsuite
SEPTEMBER 7, 2022
Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. This article touches on the many advantages of using social media in education. Advantages of using social media in education. Generate leads.
Ignite Social Media
MARCH 18, 2021
There are currently over 80 million businesses worldwide using Facebook Pages. It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages.
Social Media Strategies Summit
APRIL 11, 2024
However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.
Social Media Strategies Summit
OCTOBER 30, 2019
There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.
Ignite Social Media
APRIL 2, 2021
My team and I recently discussed the advice we’d give brands and agencies for effectively supporting their social media teams. After all, your social team is your front-line representation of your brand. Night and weekend monitoring has become essential for many brands during the pandemic. Say Goodbye to One-Man-Shows.
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