5 Brands Successfully Using Education to Engage

Convince & Convert

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Mint.com Facebook updates encourage discussion. Funny and relevant Facebook updates from GE. Stanford’s Open Office Hours on Facebook.

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

Brands 171

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

With a Tweet, Tweet Here, a Video There, … In addition to using Twitter as a realtime information feed, farmers are using video , blogs and Facebook to keep customers in the loop about conditions on the farm, in the hopes that this will keep customers engaged and supportive.

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Social Media Marketing Policies and Education: The Employee.

Mindjumpers

By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand. My best experiences with brands online were not with the official representatives, but with people working for these brands.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.

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How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. We have numerous clients who we have met from one single tweet that inspired or educated them.

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20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love.

Is Your Business Using the Correct Facebook Profile?

The Social Media Incubator

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. What is a Facebook Profile? .

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. My show was called, Classroom Without Walls: Using Technology to Reimagine Education. I originally started my show only on Facebook.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Connect with Grin on Facebook or Twitter.

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Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. The invest in the brand. 7 Top Personal Branding Goals to Help Build Your Brand Strategy.

Brands vie for the throne in the game of social media marketing

Unmetric

Over the past 7 months, we noticed brands rushing to capitalize on the GOT phenomena — be it official brand partnerships or even witty social posts referencing the popular show. Our inner GOT fan couldn’t resist digging a little deeper to see which brands nailed it.

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Top 10 Branded Content Wins of 2018

Likeable

Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular order, here’s our roundup of top branded content from 2018. Want branded content inspiration in your inbox every week?

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

When you consistently “borrow” content from others, not only are you taking legal risks in regard to copyright laws but you are also building the brand and ideas of the person or brand you are copying, versus your own. educates?

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. Communities are made up of people coming from different backgrounds and education.

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. Communities are made up of people coming from different backgrounds and education.

Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. We are countering this through education and example.

What Business Owners Need to Know Now about Timeline for Facebook Pages

The Social Media Incubator

The much-anticipated launch of Timeline for Brands is coming soon to a Facebook Page near you. Last September, when Facebook launched its “Timeline” initiative for personal profiles , speculation began about when this change would be available for Facebook Pages as well.

Facebook advertising facts

Sherrilynne Starkie

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. They are an increaslingly convenient vehicle too…Facebook Page administrators can promote content right from the page.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Increase brand awareness for your business.

Facebook vs. Twitter [infographic]

Mindjumpers

Tweet Digital Surgeons has been comparing the two most popular social networks: Facebook and Twitter. See who the users are and what their behavior is – how often do they login, how many users follow a brand and how often do they update their status.

The Value of Matching Your Brand with a Local Community Manager

Mindjumpers

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Being a global brand wanting to practice local community management, might seem like quite an unmanageable challenge. Create Brand Value through Local Community Management.

How to Create a Scrappy Brand Blueprint

Convince & Convert

Branding is dead!” ” “Long live branding!” ” Our relationship with the construct of branding is a little sketchy these days. How can you ensure that you’ve built a strong brand behind your marketing megaphone? Branding is dead.

How to Build a Brand From Scratch With the Help of Facebook

Jon Loomer

One of the primary challenges marketers face is building quick traction for a new brand. An established brand has it easy. They can target current Facebook fans, website visitors, customers and email subscribers. Now it’s time to share a blog post from your brand website.

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Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? If your content doesn't inspire, empower, educate and connect emotionally with someone, why would they open it, let alone actually spend time watching, reading or listening to it.

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How To Build The Most Powerful Personal Brand In Your Industry

Rebekah Radice

Want to build a dynamic personal brand, but don’t know where to begin? Eager to create buzz around your business, build authority, and design a branding strategy that builds momentum fast? How To Build The Most Powerful Personal Brand In Your Industry.

What Business Owners Need to Know Now about Timeline for Facebook Pages

The Social Media Incubator

The much-anticipated launch of Timeline for Brands is coming soon to a Facebook Page near you. Last September, when Facebook launched its “Timeline” initiative for personal profiles , speculation began about when this change would be available for Facebook Pages as well.

Your Brand Is A Learning Space

Twist Image

Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. A brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. it's a brand ethos.

Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? Oh, Facebook wants replies?

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28 Qualities of Amazing Content Marketing

Pam Moore

Yet, content is at the core of everything brands and people do online. Those same people are now often slingin' Facebook groups or some random other shiny object telling you it is going to save your business. Is the goal to inspire, educate, establish authority, generate leads?

Top 5 Facebook Promotion Types

Harp Interactive

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Running a social promotion on Facebook is easier than you might think. increase your fan base on your company Facebook page. educate customers (e.g.

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10 Facebook Posting Tips to Improve Your Brand Awareness

Sprout Social

Every business knows that Facebook is integral to a successful marketing strategy. While there’s no such thing as the perfect Facebook post, there are ways you can optimize your content for success. Include Branded Hashtags, But Not Too Many. Educate, Entertain & Repeat.

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What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. Image via BigStockPhoto.com.

Brands 108

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. What they’re not doing is interacting with your brand, especially with social networks (like Facebook) making it more difficult for them to even see your content.

Brands 171

Implement a Social Media Policy: Make Your Employees Brand Ambassadors

Mindjumpers

It ensures that your employees are aware of the DO’s and DON’Ts and communicate your brand message in the right way – according to the standards you set. Protecting your brand and business. Educating and guiding employees to being “ambassadors”.

6 Ways To Increase Engagement on your Facebook page.

Socialmedia.biz

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. The post 6 Ways To Increase Engagement on your Facebook page.

Facebook Marketing Drive Sales | Mindjumpers

Mindjumpers

Having a Facebook community allows the brand to listen to what the customers are saying real time. They also express how the marketing efforts on Facebook will make their fan base grow.

139 Instagram Marketing Facts Every Brand Needs to Know

Convince & Convert

Even top international brands use social media to its fullest. Facebook, Instagram, Twitter, and others are easily available through mobile, and 1.97 Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times greater than Twitter.