Social Media Strategies Summit

JANUARY 5, 2023

In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content. 3% prefer to download a manual or ebook. DTC bedding brand Brooklinen is aware of the power of short-form vertical video content, regularly using it to promote new and existing products.

Trends 298

Trends Social Media UGC Marketing 298

agora pulse

DECEMBER 26, 2019

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Smaller brands, in particular, can take advantage of the power of the hashtag to reach more of their audience.

Hashtag 91

Hashtag Tips Instagram Trends 91

agora pulse

MAY 13, 2020

Start with an Instagram post or Stories template, and add text or graphic elements that make your brand shine. per user per month for premium features and brand kits; Easil Edge features everything from Plus and thousands of industry-tailored templates. Related: Download our FREE Instagram Marketing ebook. Easil Plus is $7.50

Instagram 191

Instagram Tools UGC Marketing 191

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Increase Social Engagement. Photo Contests.

Social Media 40

Social Media How To Directory UGC 40

Hootsuite

MAY 9, 2023

The three types of content distribution channels Owned “Owned” channels are ones that your brand has ultimate control over. dollar invested in email marketing, brands earned $36 back. Think ebooks, white papers, webinars, and any how-to content you’ve created. A 2020 Statista survey found that for every U.S.

Tips 98

Tips Content HootSuite UGC 98

agora pulse

JUNE 23, 2020

Brands can now upload their full product catalog to Pinterest, turning products into dynamic Product Pins. Let’s look at some of the best Pinterest marketing techniques the big brands are using and steal some actionable tips. Cleverly ranking for keywords like vegan, dairy-free, and hot chocolate, the brand also manages to be witty.

UGC 138

UGC Marketing Feed Feedly 138

Hootsuite

JULY 24, 2019

The copy speaks directly to the target audience’s concerns and highlights the Snag Tights brand promise. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Based on those results, they’ve completely switched over to UGC for their ads.

Examples 112

Examples Campaign Facebook UGC 112

agora pulse

MARCH 24, 2020

Brand advocate. And this person talks up your brand. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Brand authenticity.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

agora pulse

FEBRUARY 2, 2021

When Instagram first launched in 2010, I was a social media manager for a finance brand. It’s one of the top channels we use at my agency Contentworks for brand building, and competition is fierce. Followers are looking to brands for entertaining, creative, and uplifting content. What other brands are they interested in?

Instagram 144

Instagram Strategy Guidelines How To 144

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Keep it in compliance.

Social Media 153

Social Media Policies Consultant Social CRM 153

Waxing UnLyrical

APRIL 18, 2016

Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. Why: “The power behind UGC is that it’s being shared by a known peer, who isn’t being paid by the brand,” writes Kimberlee Morrison as she shares an infographic that includes a “list of user-generated content land mines to watch out for.”

Influencer 100

Influencer UGC Analytics Banking 100

Later

OCTOBER 16, 2020

a virtual conference that will help you engage with your audience, increase brand awareness, and convert attendees into customers: How to Plan a Virtual Conference for Your Business. Visual branding can make or break how your conference is perceived by attendees, so leave plenty of time to plan this out. . Choose Your Hosting Platform.

Conference 82

Conference Instagram Hosting Eventful 82

Convince & Convert

SEPTEMBER 16, 2015

It allows you to cover more ground with your content, with less effort than making brand-new content marketing executions every time. UGC contest. For anyone serious about content marketing, I believe some form of atomization is a requirement, for three reasons: 1. Atomization is resource efficient. Medium post. Tumblr post.

Content 60

Content Marketing SMS Tumblr 60

agora pulse

NOVEMBER 25, 2020

BONUS MATERIAL: Free “SMART Goals” Ebook. Having a basic brand presence on social media is a start, but there’s so much more you can do. Company social media profiles usually appear at the top of SERPs for branded keywords. Think about your SEO writing. It may be good … but you need to have it be great.

SEO 190

SEO Social Media Reddit Hashtag 190

Later

NOVEMBER 20, 2019

There was a time when brands weren’t sure how Instagram Stories fit into their visual marketing. That objective can be broad, like building brand awareness, or it can be specific, like generating sales for a new product release. Notice how the campaign fits perfectly with their overall brand aesthetic? Behind-the-scenes content?

Campaign 50

Campaign Instagram How To UGC 50

Later

DECEMBER 13, 2019

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . But brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for. .

Instagram 75

Instagram Strategy Collaboration Influencer 75

Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. When used creatively, augmented reality provides new ways for potential customers to interact with your brand, such as seeing what your products would look like in their home or which glasses look the best on their face. Brand advocate. Brand Awareness.

List 145

List Social Media HootSuite URL 145