Carlsberg Launches Crowdit: A Non-Branded Mobile App
Mindjumpers
OCTOBER 17, 2012
We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Non-branded promotion. Let’s say we get 100.000 downloads in Denmark. Why is a non-branded app of interest to the brand behind?
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