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How to schedule Facebook posts: 3 Ways

Sprout Social

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

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Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Both are clearly damaging to your brand. Alert: This list is not exhaustive. Overfeeding.

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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before. Make sure the imagery supports your brand and, along with concise text, conveys your brand’s essence.

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5 Top Resources to Back Up your Social Media Presence!

Harp Interactive

If your business Facebook Fan page was no longer accessible? If you haven’t backed up those lists, you have lost not only your customers but also your brand ambassadors. BackupMyTweets : A service that provides daily tweet backups and allows you to view all of your tweets on one web page, or download in HTML, XML or JSON.

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iGoogle Finished – what’s your favourite RSS Dashboard social media monitoring?

Laurel Papworth

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. It can’t be a purely RSS play as we need gadgets/widgets for API only based services.

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How to Deal with Brand Controversy on Social Media

Convince & Convert

This week: From ExactTarget , 20 winning email designs for download. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. They work alongside media relations and branded communications. Her team knows to be courteous, respectful, and as transparent about the brand as possible.