Likeable

OCTOBER 22, 2018

We were curious how brands that were already winning the social game and still receiving organic traction in the heart of a pay-to-play market were using this format to further extend their reach. We looked, specifically, at pet brands. Here’s what we uncovered. Total # of Stories: 19. Average Per Week: 4. Total # of Stories: 6.

Instagram 47

Instagram Brands UGC Widget 47

Sprout Social

FEBRUARY 23, 2022

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Why Instagram shopping should be a top priority for ecommerce brands. But if you’re like most brands, the platform serves you best as an extension of your existing storefront. But times have changed.

Instagram 129

Instagram How To UGC Real Estate 129

Hootsuite

SEPTEMBER 7, 2022

Any good strategy begins with smart social media marketing goals — just don’t try to cover too many bases at once. Here are a few sample goals to help you get started: Increase brand awareness. Manage brand reputation. Gain market insights with social listening. Generate UGC. Increase traffic to your website.

Education 93

Education Social Media Tips HootSuite 93

Keyhole.co

OCTOBER 20, 2023

Instagram has become every marketer’s favorite channel. Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust.

Instagram 59

Instagram Badge Authentication How To 59

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

How To 132

How To Apparel Influencer Proposal 132

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. This includes video.

Video 60

Video UGC Content comScore 60

Keyhole.co

NOVEMBER 10, 2023

You have great products and an excellent marketing and sales team. For that, you must understand where you stand among your contemporary brands and what you can do to make your customers choose you over others. But competitor benchmarking compares your processes, products, and ROI against competing brands. But is that enough?

Metrics 59

Metrics Analysis Comparison Price 59

Keyhole.co

APRIL 26, 2023

As a result, it has become a critical tool for businesses and influencers alike to market their products and services to a vast audience. It would be best to analyze your performance on the platform regularly to make informed decisions and improve your overall Instagram marketing strategy.

Template 52

Template Templates Analytics Report 52

Sprout Social

JANUARY 3, 2017

Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. We’ll pull out our crystal ball and talk social media marketing predictions for 2017. January 25, 2017: Motivating Co-workers to Submit UGC. Sprout Product Focus: Social CRM. One solution?

Upcoming 62

Upcoming Social CRM Travel Tourism 62

Pixlee

OCTOBER 8, 2018

For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). If you aren’t too familiar with UGC, don’t worry – before learning about Pixlee, I wasn’t either.

UGC 46

UGC Startup Authentication Meeting 46

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! That means unless you have the money to outsource, you have to do the accounting, billing, tax payments, marketing, sales pitches, content development and networking (i.e., Document every step in detail. I’m excited + terrified! Niche or general?

Consultant 105

Consultant Social Media How To Insurance 105

Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. This is a great tactic for humanizing your brand while simultaneously making your employees feel valued. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story.

Company 40

Company Content UGC Authentication 40

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! I consider myself a pretty lucky guy.

Social Media 40

Social Media Social Media Management Project Marketing 40

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation.

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. You can capture the email addresses of all your entrants and add them to your email marketing tool.

Social Media 40

Social Media How To Directory UGC 40

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Balancing compliance regulations with creative ideas for effective content marketing is no small feat. Financial sector laws typically treat the internet as a marketing channel. And create content that resonates.

Banking 105

Banking Social Media Tips HootSuite 105

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Keyhole.co

JANUARY 22, 2024

Have you ever participated in an Instagram poll conducted by your favorite brand? No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence?

Social Media 52

Social Media Guidelines How To Hashtag 52

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy.

Tools 70

Tools Social Media HootSuite Price 70

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. This helps create loyal customers who not only repeatedly choose your products but also rave about your brand to their friends and family. Now, enter social media — your secret weapon. It’s more than just likes and shares.

Strategy 132

Strategy How To Metrics Loyalty 132

Hootsuite

JUNE 21, 2023

Or maybe you’re on the hunt for a dream job in the industry, aiming to collaborate with top brands and make a name for yourself. Think of it like an informal resume, or part of your pitch process to a brand or client. Here’s what you should include in your social media marketing portfolio.

Template 97

Template Templates Social Media Social Media Management 97

Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Why brand authenticity matters on social media.

Authentication 96

Authentication Brands How To Team 96

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

agora pulse

FEBRUARY 2, 2021

When Instagram first launched in 2010, I was a social media manager for a finance brand. It’s one of the top channels we use at my agency Contentworks for brand building, and competition is fierce. Instagram Stats Marketers Need to Know in 2021. Want to know why Instagram is so significant for marketers? Designs/photos

Instagram 144

Instagram Strategy Guidelines How To 144

Sprout Social

MARCH 1, 2021

From the consumer’s point of view, it doesn’t matter which team they’re speaking to when they reach out to a brand on social media. The Sprout Social Index™ reveals 79% of consumers expect a response from brands in the first 24 hours of reaching out. All they care about is receiving a response. That applies to Tagging and Tasking too.

Collaboration 76

Collaboration Team Handbook Training 76

Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . A post shared by Instagram Business Marketing (@elisedarma) on Jun 11, 2019 at 9:08am PDT. View this post on Instagram.

Instagram 86

Instagram Hashtag Engagement Feed 86

Convince & Convert

FEBRUARY 1, 2024

Wondering what to do when the comments on your brand posts get hijacked or spiral out of control? While having a guidelines document is essential when it comes to marketing best practices, your brand’s social media moderation resource is only valuable if it’s both up-to-date and comprehensive.

Communities 139

Communities Social Media Sample Samples 139

Keyhole.co

OCTOBER 28, 2023

As reels are the Instagram algorithm’s latest favorite, most creators and brands prioritize these short, catchy videos to increase reach and engagement. The skincare brand Rhode often shares carousels to feature its products, launch new items, and detail their benefits. What’s the best way to showcase your event highlight?

Instagram 52

Instagram Engagement UGC How To 52

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. Develop a professional summary statement that effectively summarizes experience in marketing and communications. New to ChatGPT?

Products 92

Products Real Estate Tourism Fashion 92

agora pulse

FEBRUARY 10, 2021

Ever wondered how top brands have such a strong social media presence? One of the biggest ways to build a strong social media presence is to adhere to your brand style guidelines. These should govern how your logo is displayed, your brand’s color palette, and the style of images and text you use. Be Consistent With Images.

Organization 207

Organization Social Media UGC How To 207

Hootsuite

MARCH 31, 2020

This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms. Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. How to Use Twitter Analytics: The Complete Guide for Marketers.

List 145

List Social Media HootSuite URL 145

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. 80% of marketers use visual assets in their social media marketing. So, what if you have a tight social media budget?

Social Media 175

Social Media UGC Tips CPM 175