Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

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Project Social Media Template Templates 126

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing.

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B2B Brands LinkedIn Influencer 217

Social Media Strategies Summit

NOVEMBER 30, 2020

Typically, people on Instagram are engrossed in documenting and peacocking every aspect of their lives — and watching others do the same. And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place.

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Products Instagram Brands How To 164

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue.

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Influencer LinkedIn B2B Industry 88

The Realtime Report

OCTOBER 26, 2012

NASA regularly invites influential bloggers to document key events such as this one. Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth.

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Influencer Marketing Upcoming Analysis 185

BeingOptimist

AUGUST 14, 2023

Are you looking forward to creating an effective influencer contract? This blog has 9 essential tips you need to be aware of when it comes to creating ineffective influencer contracts. You can’t deny that the most important part of influencer marketing is the creation of an effective contract system.

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Influencer Tips Collaboration Guidelines 40

Ignite Social Media

MAY 29, 2020

So now that all eyes are on TikTok, how do brands create an active presence that drives business results? Below are five examples of content types that your brand could easily leverage without compromising your brand’s tone of voice on social media. One thing’s for sure, it’s not by participating in dance challenges.

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Types Brands Content Remix 171

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. What Is an Influencer Brief?

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Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Be set to Public.

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Brands HootSuite Project Metrics 95

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Sentiment Analysis Brands How To 52

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

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Brands How To Authentication Exercises 129

Ignite Social Media

JULY 24, 2018

When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! A traveler and fashion influencer, Leo is based out of NYC.

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Influencer Travel Fashion Blogger 113

The Realtime Report

JUNE 4, 2019

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Run Targeted Marketing Promotions.

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Hotels Tips Marketing Affiliate marketing 161

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

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Social Media Strategy Brands Airlines 136

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Small Business Influencer Template Templates 56

Later

APRIL 5, 2019

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! Because it’s the best way to show off how serious you are about your work, your future partnerships, and what you can offer brands online. .

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Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words. How do I know how much is too much?

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Authentication Brands Training Communities 167

Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? With over 1 billion active users on Instagram, partnering with influencer affiliates could help you reach a huge and highly profitable audience. Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing? ashleyspivey.

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Affiliate marketing Affiliate network Instagram Marketing 97

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

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Process Sentiment Analysis Applications 110

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

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Social Media Sentiment Loyalty Microsoft 109

Pixlee

JANUARY 15, 2018

With the rise of YouTube and Instagram, influencer marketing is making waves on social media , and brands are benefitting big time. Partnering with influencers the right way can give your brand some clout within your target market, but the real question is: where do you start? Fashion Influencers.

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Fashion Influencer Brands Travel 40

The Realtime Report

APRIL 26, 2019

How to Be a Personal Trainer and a Social Media Influencer. Fitness influencers make up a big part of the personal training industry and have a major impact on trends in diet, exercise, and form. The exciting thing about being a social media influencer is that literally anyone can do it. Partner with Other Influencers.

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Influencer Social Media How To Exercises 79

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

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Template Templates Trends Content 167

Later

SEPTEMBER 15, 2020

Working with brands as an influencer isn’t always easy — especially in light of the impact of COVID-19 on influencer marketing. What to Ask Before Working with a Brand. How to Negotiate with a Brand. What Should be Included in Your Influencer Agreement Contract. How to Avoid Influencer Scams.

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Brands Influencer Collaboration Instagram 57

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. However, that doesn’t necessarily mean you need to completely reinvent your brand and social strategy.

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Campaign Social Media Marketing Metrics 125

Likeable

JULY 23, 2020

Throughout the past two months, many brands have been using their platforms (and their dollars) to support anti-racism organizations and the Black Lives Matter movement. While a majority of these brands have remained silent in the past on similar issues, this time has been different. View this post on Instagram. Black Joy Matters.

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Social Media Crowdsourcing Brands Press Release 85

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

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Apple Brands Tips Consultant 139

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

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Twine Brands Policies Campaign 246

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) brands team up to create a product offering that works across their combined audiences.

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Collaboration Brands Instagram How To 63

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. Look no further than the aforementioned influencer industry, which has embraced genuine perspectives. Don’t create.

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Trends Social Media Brands Authentication 111

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together.

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Strategy Analysis Collaboration Small Business 220

Hootsuite

JUNE 15, 2021

The phenomenon of dog influencers has become a lucrative business for their social media savvy owners. Famous pups partner with brands, sell merch and even publish books! Everything is perfectly on brand — and perfectly adorable. Key takeaway: Once you grow a big following, consider creating a merch line for your personal brand.

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Instagram HootSuite How To Influencer 145

Hootsuite

MAY 19, 2022

Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Because anyone can see them, likes provide social proof to influence your audience. Building trust with your customers is one of the main benefits of social media marketing.

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Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts. Upload identification documents confirming who you are.

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Social Media UGC Reddit YouTube 98

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

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UGC Content HootSuite Authentication 145

Pixlee

OCTOBER 10, 2018

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Brands can gather UGC in a number of ways.

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Hotels Curation UGC Brands 64

Pam Moore

NOVEMBER 14, 2017

Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. Need some help with social media marketing?

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