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What is viral marketing (and does it actually work in 2020)?

Sprout Social

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? For example.

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How to Get Verified on Instagram in 3 Simple Steps

Hootsuite

Instagram verification means establishing your Instagram account as the “authentic presence of a notable public figure, celebrity, or global brand.” The blue check helps people avoid imposter accounts and easily find the brands or public figures they want to follow. That is, a real person, registered business, or brand.

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Why We Still Love Twitter

Likeable

And when it comes to the tweet format itself, a hard character limit can feel constraining for brands trying to get their message across. But this post isn’t about dwelling on already well-documented areas of improvement—areas which, if we’re honest, tend to exist across platforms. Loosening Up Your Brand.

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Managing your mental health while working in social media

Sprout Social

The immediacy of social platforms makes it easier than ever for brands to connect with their followers, whether it’s to answer a customer question or to engage in witty banter. And there’s no greater feeling than seeing a Tweet you published take off and resonate with thousands of people online, or knowing you came up with a trending meme.

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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

So much so that the brand is reportedly planning to build its own U.S. In fact, research shows that 35% of TikTok users have bought something off the platform and 44% of users discovered products through ads and content posted by brands. TikTok now lets some ecommerce brands and creators add links directly into videos.

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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. Social media isn’t all memes and arguing politics.

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LinkedIn Etiquette: Are You Breaking The Rules?  

agora pulse

If your job responsibilities have changed drastically in the last five years, a recommendation saying “Charli makes great coffee and quickly photocopies documents” is no longer helpful to your role as a marketing VP! LinkedIn is not Facebook or Instagram, it’s a professional site and its members are fiercely protective of what it stands for.