Why Doesn’t Your Company Have a Social Media Voice Document?


A Social Media ‘Voice’ document. Or is it a tone document? Let’s look at this distinction , by Gather Content: Voice : Your brand personality described in an adjective. For instance, brands can be lively, positive, cynical, or professional.

How Brands Use Vine


Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing.

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How Recent LinkedIn Updates Can Be Leveraged to Engage Your Audience

Ignite Social Media

To better understand these new offerings and their implications for brands, we’re diving in to how recent LinkedIn updates can be leveraged to engage your audience. Brands and users can request to become a live video broadcaster here. Document and Presentation Upload.

Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

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Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Becoming a human brand isn't going to happen overnight. Brand Storytelling in a Nutshell.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Connect with Grin on Facebook or Twitter.

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Facebook Ads Research Tool: Test and Learn

Jon Loomer

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. To guide you, Facebook asks “What question do you want to answer?” The difference: This test utilizes Facebook’s Conversion Lift measurement.

Help – My Boss Wants My Facebook Strategy!

agora pulse

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having a documented strategy. Step 1: Create Facebook Objectives and Goals.

6 Reasons Your Business Needs a Facebook Messenger Bot


Did you know that 80% of businesses plan to use Facebook Messenger bots by 2020? . Messenger bots are hugely valuable to businesses and can be programmed to perform all kinds of tasks — everything from customer support, building brand awareness, and even acquiring new customers! .

Personal branding trends to tap into on social media

Sprout Social

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. Famed entrepreneur and businessman Gary Vaynerchuk suggests that you “ Document.

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The New Facebook Groups Explained


Tweet When it comes to Facebook’s different functions and products, the confusion is many times never ending for the general users. The pages, on the other hand, works better if you want to build your community and attract people to your brand.

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Facebook Sues Over Massive Cybersquatting Attack on Its Brand

Bill Hartzer

Facebook , the social network, has filed a lawsuit in the Northern District of California, claiming trademark infringement. The case, “Facebook, Inc. Facebook lists the cause as 15:1125 Trademark Infringement (Lanham Act).

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end.

Will Facebook Always Be Free? Probably Not For Everyone!

SocMed Sean

After the recent controversy surrounding the Pinterest Terms of Use , I thought it might be a good idea to dig deeper into some of these mind-numbingly boring legal documents to see what other nuggets might be hiding amongst the legalese. Will Facebook always be free for everyone?

Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands?

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Why Hotel Brands Need to Curate Experiences to Drive Business


There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. UGC can also help a brand differentiate itself from competitors by drawing on the unique perspectives of guests. Brand Marketing

Location Based Social Media for Brands


And the rumours of Facebook rolling out a location feature one of the next days is sizzling. I found this presentation called ’Location-based social media for brands’ on Slideshare , which is compiled by Douglas Lin – a guy working with digital strategies in Singapore.

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A Step by Step Guide on Getting Started Using Facebook For Business

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials A Step by Step Guide on Getting Started Using Facebook For Business View this document on Scribd Share this: StumbleUpon Digg Reddit May 8, 2010 - Posted by akstout18 | Uncategorized | Facebook , facebook fan pages , facebook for business , facebook business pages , facebook like pages One blogger likes this post 18 Comments » [.]

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Should I Bother to Verify My Facebook Page?

agora pulse

The difference on the surface between a verified Facebook page and an unverified Facebook page is a simple check mark. Why Facebook Verification Matters. Being able to take advantage of all the new features is definitely one good reason to verify your Facebook page.

Acquisition Ideas For Your Facebook Brand Pages - Social Media

Social Media Network Marketing

Acquisition ideas for your Brand / Business Facebook Page: This is the process of getting new people on-board. You could join their Community on their Sites, join their Blogs, Join and add to their Facebook content, be on their Twitter and LinkedIn. Facebook has an amazing concept of Sponsored Advertising and so on. Advice your Clients to have your online Links on every document sent out. My Business Page is on Facebook at: [link] pervarakapadia Do join me

An Open Letter to Facebook

Techipedia: Tamar Weinberg

While Facebook is introducing new developments, they are losing sight of the old issues that are mostly “broken&# or that have not yet been addressed. Dear Facebook, I’ve been your buddy since you were open to a handful of select universities and were called thefacebook.com.

Better Strategy, Better Content, Better Brand

Convince & Convert

Nick has helped build better brands at organizations of all sizes—from small businesses to Fortune 500 companies. His straightforward approach to simplifying the daunting task of building a strategy is breathing new life into this important foundation for building a successful brand.

8 Brands Creating Custom Instagram Stories AR Filters


And with over 400 million people using Instagram Stories every day, brands are starting to cash in on the virality of face filters by creating their own custom AR filters for Instagram Stories. 8 Brands Creating Custom Instagram Stories AR Filters.

2019 Content Marketing Calendar Template [FREE DOWNLOAD + PODCAST]

Pam Moore

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network.

How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

In the past, maintaining consistent branding was a much less complex exercise than it is today. Companies were more or less in control of when and how they targeted consumers and tasks involving branding tended to be mostly contained in-house. What exactly is consistent branding?

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What We Learned By Following 4 Pet Brands on Instagram Stories for a Month


Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We looked, specifically, at pet brands. The Biggest Insight: Using Stories to Build Brand Equity, Not Drive Sales.

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Facebook for Small Business Owners – 5 Killer Tips

Jason Yormark

By now, most small business owners are well aware that using the social media can be crucial for getting your message out to the masses, and for engaging with your target audience to promote brand recognition and loyalty. Most are also probably aware of the fact that Facebook is the 800lb. While many of the tips for the best ways to make use of Facebook for small business owners are pretty widely known, there are some hidden gems that can really take it to the next level.

How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Same goes for a digital marketing or branding agency. They need to understand your target market, existing customers, competition, branding and messaging architectures and much more. 5 Reasons You Need to Get Serious About Building Your Personal Brand.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group.

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How Adecco’s Facebook Campaign Changed Its Positioning


This involved hiring employees from among your Facebook friends, conflict management and talking to journalist. Her experiences were documented in blogs and through social media. Best Practise Cases Facebook Adecco applicants Be thenext CEO challenge positioning Social Media

How to conduct smarter social listening for consumer brands

Sprout Social

That’s exactly why social media for consumer brands is so important. While monitoring certainly matters, social listening for consumer brands is about translating your customer interactions into, well, action. The benefits of creating social media personas are well-documented. As a result, brands need to dig deep and define exactly what their target audiences look like as “one-size-fits-all” customer profiles just don’t cut it.

Planning & executing social media for global brands

Sprout Social

When designing a social media strategy for a global brand, there are many things to take into consideration. This guide is divided into two parts: Planning : Think about your brand and the strategy you want to take. Managing a global brand doesn’t have to be a logistical nightmare. With some planning ahead, a lot of documentation and everyone on the same page, you’ll be marketing in multiple countries in no time.

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Facebook for Small Business Owners – 5 Killer Tips

Jason Yormark

By now, most small business owners are well aware that using the social media can be crucial for getting your message out to the masses, and for engaging with your target audience to promote brand recognition and loyalty. Most are also probably aware of the fact that Facebook is the 800lb. While many of the tips for the best ways to make use of Facebook for small business owners are pretty widely known, there are some hidden gems that can really take it to the next level.

How to Create a Consistent Brand Voice on Social Media

Sprout Social

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service.

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7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Faceboo

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). SEO for Facebook Pages Your Page is visible to search engines!

2012 Is The Year of Visual Communication


Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. People’s Facebook News Feeds are crowded with friends’ status updates, events, comments and Page posts.

How to Brand Your Nonprofit’s Instagram


Social media is so embedded in our lives that part of experiencing something is documenting it digitally on our Instagram profiles. And although the company is owned by Facebook, a fact which is often overlooked, it has managed to escape from the recent scandal unscathed.

9 Effective Ways to Outsmart the Facebook Algorithm in 2018

Sprout Social

The Facebook algorithm often feels like a mystery, doesn’t it? Perhaps that’s why Facebook’s recent announcement to push back against branded content in 2018 has so many businesses sweating. In a moment of transparency from Mark Zuckerberg himself, Facebook seemingly laid down the gauntlet against marketers and brands at large. And as a result, brands are rightfully concerned about their organic reach on the platform. Facebook

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A “Like” By Fans Is No Longer Enough!


Tweet When we talk about a brand’s goals on Facebook, the most common answer is that getting this number or likes or that number of fans, but is it really what brands should aim for in social media? Should a brand try to convert all its customers to fans?

Facebook Instant Articles: How to Get Started for Business

Rebekah Radice

Wondering what Facebook Instant articles are or why they should matter to your business? While businesses can optimize their website images, reduce server response times, and avoid redirects, Facebook took things one step further. – Josh Roberts, Product Manager at Facebook.

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