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Some Social Tools You Should Know About

Direct Marketing Observations

Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. NutshellMail users social network updates so they don’t have to login and check. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors.

Tools 215
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Google Analytics Unveils a Set of Social Reports

Mindjumpers

Since customers engage with social media at a very nascent or initial stage of their purchase decision, it is difficult to quantify the value it drives to business, through the different channels as well as website. Therefore, Google has recently released a new set of Social Reports within Google Analytics.

Analytics 239
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5 Popular Posts About Social Media

Mindjumpers

Here they are: • Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories We know that people talk to others about products, brands and services. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. And so has word-of-mouth marketing.

CSR 214
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Facebook vs Twitter (A Comparison)

The Marketing Blog

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. Equally interesting is the result of a similar survey conducted on Pickfu.com.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Are they fickle with the brand of toothpaste they buy? Do they use social platforms and if so, how often and why? While we’re at it, how do our customers use social media vs. the mainstream population? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too.

Research 265
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Integrating Social Media in Email Marketing Campaigns | Freelance.

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Integrating Social Media in Email Marketing Campaigns by Meghan on July 9, 2009 Online marketers are increasingly seeing the benefits of integrating social media into their e-mail marketing campaigns, a recent study by StrongMail Systems Inc.

Campaign 138
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Which is why, of course, your business needs a killer social media strategy. surveys, focus groups, test marketing) often spend millions to locate their target markets.