Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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Social CRM Influencer Klout Social Media 133

Mindjumpers

SEPTEMBER 29, 2010

Her main focus is personal branding in social media. Due to the financial crises back in 2008, many companies have been forced to cut back on expenses, budgets and more specific the marketing budgets. How do they brand themselves? She has previously worked at Media at Inter IKEA Systems in Sweden. And thoughts take time.

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Social Media Disqus Fashion Education 207

Mindjumpers

AUGUST 18, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Location Based Social Media for Brands For Companies: 10 Questions to ask yourself before entering social media » Mindjumpers Launches Newsletter in Danish Posted by Marlene Friis Aug 18th, 2010 Tweet At Mindjumpers we have decided to introduce a new initiative.

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Newsletter Disqus Fashion Policies 185

Mindjumpers

AUGUST 18, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Location Based Social Media for Brands For Companies: 10 Questions to ask yourself before entering social media » Mindjumpers Launches Newsletter in Danish Posted by Marlene Friis Aug 18th, 2010 Tweet At Mindjumpers we have decided to introduce a new initiative.

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Newsletter Disqus Fashion Policies 185

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Badge Disqus Web 2.0 Retail 201

Mindjumpers

SEPTEMBER 3, 2010

Hunter Shoots a bear: Tipp Ex has created a fun and creative campaign on YouTube, where the user can influence what kind of video that will show depending on the words you type in. The second one gives you a great surprise when the characters take over the entire YouTube interface. uses of Youtube that shows the potential of their platform.

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YouTube Campaign Policies Disqus 233

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”. Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Mindjumpers

JUNE 29, 2010

Tomorrow, I try will address how the adaptation of working socially can positively influence the relation to, and collaboration with, clients or customers. As mentioned, Hoist is a browser-based working platform build on the idea of social networks. In the mean time, try to imagine how your organization might benefit from working socially.

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Social Media Project Microblogging Policies 196

Mindjumpers

JULY 23, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « OliveWoo–The First Location-based Date Service Can an Unknown Brand Become Word of Mouth? It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. And that goes for hotels as well.

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Hotels Engagement Social Media Web 2.0 196

Justin Levy

JULY 1, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

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Retail Fashion RSS Advertising 191

Mindjumpers

SEPTEMBER 27, 2010

This is also the case for the many organizations, brands or companies who want to get their messages across on the web. So the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users. Successful Ways To Create User Involvement [.]

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Film YouTube Collaboration Disqus 191

Techipedia: Tamar Weinberg

AUGUST 25, 2010

That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. Do study your influencers Want to reach out to influencers ? Yeah, most of us do.

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Social Media Engagement Forums Policies 272

The Way of the Web

AUGUST 19, 2010

Web Strategy Wikinomics Rankings ← Thoughts on UK magazine ABC figures… Making some real world changes… → Influence and Empire Avenue August 19th, 2010 · View Comments The quest to measure and monitor online influence is one that is enticing a lot of companies and individuals.

Influencer 30

Influencer Social Networking Blogroll Embedding 30

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”. Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

JUNE 30, 2010

As mentioned in Part 1, we at Mindjumpers have integrated the social media platform Hoist as a mean for managing social knowledge sharing and project management. The result of working socially, being increased loyalty and trust, might just be the driving force for your competitive power in the long run. Leave a Reply Click here to cancel reply.

Social Media 189

Social Media Collaboration Project Organization 189

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”. Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Many brands today are leveraging employees and outside influencers as part of their content marketing programs.

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Crowdsourcing Curata Mobile Content management systems 131

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember however, that many factors influence popularity at the individual content piece level. Don’t make assumptions – test them. Yep, let's get the bigger picture people!

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

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Social Media Marketing Social CRM Consultant 127

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. population.

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Social Media Strategy Influencer Social CRM 147

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Be genuine. I have much to accomplish and certainly wouldn’t want to be stoned. ;P

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Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media Strategy StumbleUpon Digg 269

Jeff Esposito

SEPTEMBER 27, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Can influence be bought? I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. I am simply using this as a question of influence.

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Influencer Klout Hotels Creative Commons 35

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JULY 21, 2009

link] People are talking about your business, service or brand. Social media customer service is a form of marketing…marketing the company as a friendly, customer-obsessed organization. Reply Rocket Rachel September 21, 2009 at 11:39 am Social media marketing really provides your company with a face.

Social Media 153

Social Media Strategy Marketing Reputation 153

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

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Social Media Yahoo Discount Training 164

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Who influenced you, and why?

Social Media 112

Social Media Strategy Influencer Education 112

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Social Media Network Marketing

AUGUST 19, 2010

We need to understand that theres a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. The various points of influence are: Traditional/mainstream websites. Unported License. Unported License. Blogs created and managed.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Social Media Network Marketing

AUGUST 8, 2010

What normally takes place is that the customer has given general information since their favorite brand asked: So the customer informs that they are on Facebook, LinkedIn, Twitter and other places. Soon, the so far, the favorite brand is then the dreaded fugitive online. There are certain sites that may not fit your brand personality.

Social Media 78

Social Media Reputation Widget Disqus 78

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Your photo was bigger and I am all for brand equity. Marc Keep your brand (logo) clear of any intrusions like images, color transitions and search boxes. All three could work but you have to eliminate clutter around your C & C brand. Thanks for your help!

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Disqus Social CRM Patterns Consultant 109

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

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Marketing Conference Social CRM Social Media 123

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

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Social Media Social CRM Strategy Consultant 123

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! The FINAL word on social media ROI is this… sometimes.

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ROI Social Media Metrics Loyalty 161

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. I’ll be back in a couple weeks.

Community building 116

Community building Social CRM Consultant Posterous 116

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

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Marketing SEO Journal Engineering 265