Email Marketing: How to Convert Without Discounts

Pixlee

And what’s more, you don’t even need to rely on discounts or wait for special offers in order to sell with email marketing. They will support and defend your brand at all costs and recommend your products to their friends — becoming free promoters in the process.

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. But GoPro’s take on UGC is unique in that the product itself is rarely shown. You can’t get something for nothing, even when it comes to UGC.

UGC 54

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

UGC 84

How to Attract Diverse Brand Advocates

Pixlee

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. These three strategies will help your brand attract diverse advocates and expand your audience. The prize will depend on your industry, and there’s a great option for every brand.

UGC 60

How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A super-strong branded hashtag!

Feed 86

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements).

3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Well, hopefully today we can shed some light on a few tips to help brands stay active in the off season. Focus on Brand Awareness. Take this time to really focus on driving home the awareness of your brand to your fans.

The Top 20 Brands to Watch at NRF 2019

Pixlee

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. After all, maintaining brand awareness, quality and style as the #1 blue jean retailer take a top-down effort from the whole company. Newell Brands. Tailored Brands. Brand Marketing

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. Create a brand logo and tagline.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . We don’t just want our customers to pick our product off the shelf or click on an ad and convert once, or even twice; we want to be our customers to be excited about our brand– dedicated to our brand. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . We don’t just want our customers to pick our product off the shelf or click on an ad and convert once, or even twice; we want to be our customers to be excited about our brand– dedicated to our brand. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

3 Best Practices for Advertising Your Brand’s Weekly Circular on Social

Ignite Social Media

It’s no secret that most people follow brands on social media to get deals & discounts. However, posting the same ad creative you use for traditional marketing or circulars can hurt your brand more than helping it. Brands often make the mistake of trying to use creative from print ads, banner ads, or circulars to advertise on social. User Generated Content (UGC) is a great way to showcase authentic images without having to create them all yourself.

The 2020 Black Friday Cyber Monday Ecommerce Checklist

Pixlee

And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly. Before the holidays hit, run through this checklist to make sure your brand is prepared to offer the best experience for customers. .

UGC 60

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. Combining email marketing with social media efforts allow brands to target their audience more frequently, ultimately moving them through the customer journey. 80% of marketers report that increasing brand awareness is their number one goal for using social media. That way, you each get the benefit of the other brand’s followers.

UGC 132

5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand.

UGC 56

5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Bonus: You also get UGC (user-generated content) for your brand.

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

7 Ecommerce Email Templates to Boost Conversions

Pixlee

Even more, these brands are using user-generated content to create authentic, timely, and relevant messages that resonate with the audience no matter the point in the customer journey. When used well, UGC combined with these ecommerce email templates will help boost conversions, and more importantly, build community with your database. . In this email, Cotopaxi introduces itself as a brand to its newest subscriber. Use UGC! .

How to Setup and Run an Ecommerce Referral Program

Pixlee

It also has to suit your brand messaging and intended audience. Here are common strategies to consider: Discounts and Rewards. Discounts and rewards are ideal for customers whom you want to reward for making a purchase. Discounts, exclusive deals, or free gifts can push your existing customers to refer new people to your service. Rewards make bigger purchases enticing, especially if they want to make use of the discount. Make it personal, and skip the discount.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

In order to get the most out of your content, your team will need to think of creative ways to stretch that content to work for your brand in the coming weeks and months. Fans and followers are always eager to share their experience, feedback, and creativity on social media, so it’s time all brands to start taking advantage of that. Incentivizing is always a bonus, you can do this with free product, discounts, or gift cards, but it isn’t always necessary.

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

Keeping Your Audience Engaged All Summer Long

Ignite Social Media

Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Sharing a beautiful image relevant to your brand, along with a question for your audience can give them the chance to share their thoughts or test their knowledge in a fun and easy to execute way. Discounts on products and services are always good in your audience’s eyes, so if something is on sale, let them know via social!

What a Modern Ecommerce Stack Looks Like

Pixlee

With the right combination of features, tools, and elements, UX can heighten conversions for a global audience of various demographics — maximizing your brand’s reach. When designing your ecommerce stack, think of it less as a state-of-the-art collection of tools layered atop each other, but rather, puzzle pieces that are designed to produce the best brand experience for your customer. Brand Storytelling Integration.

UGC 60

7 Ecommerce Updates You Probably Missed in 2020

Pixlee

These ten stats are a must-read for any marketer looking to grow their brand’s online footprint. Right now, brands are struggling to create scalable and diverse content that represents all their customers. Customer-Powered Commerce places customers at the core of brand storytelling and content. With the new Pixlee and TurnTo partnership , brands are able to combine the power of diverse visual customer content with compelling text reviews and ratings.

7 Instagram Selling Tips You Need to Be Using

agora pulse

While those pictures are certainly welcome, users are also on the platform with the intent to do some research, interact with people and brands they love, and even do some shopping. If people are discovering your products due to a well-timed hashtag search, seeing you tagged in someone’s post, or coming across you in the explore section, they might be finding out about your brand for the first time. Leveraging UGC to Its Fullest Potential.

How Online Travel Agencies can be More Like Amazon

Pixlee

Amazon is one of the most relevant brands to millennials in America today by creating one of the stickiest and straightforward checkout processes. What’s more, by using UGC on websites, OTA’s can expect to see a lift in conversion. . Innovative Discount Systems. Amazon has notably used systems like lowering hotel commission and giving discounts to Prime subscribers to gain a foothold over its competitors.

What to Post on Instagram When You’re Fresh Out of Ideas

Later

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . 7 Ways Brands Can Use the Instagram Close Friends List ? ??? ?????

How to Get Social Media Engagement From Your Brick and Mortar Store

agora pulse

This is particularly important when new users discover your brand for the first time—a lively page with plenty of engagement will win over their confidence much faster. It also allows you to build a community around your brand. On your Instagram profile, it’s common practice to list your brand’s hashtags in the bio to increase their usage. A CTA to check-in, leave a review, and/or share UGC; something like “Love our dessert? Your brand’s hashtags.

10 Black Friday Marketing Tips for Instagram

Later

You can also offer a sneak peek of what collections will be discounted and by how much. To prevent your Black Friday marketing posts from getting lost in all the noise, a great strategy is to create a custom holiday hashtag for your brand.

How to Recover More Revenue with Customer Photos in Retargeting Ads

Pixlee

Content ads aren’t driving customers specifically to a sale, but they serve to further educate potential customers about your product or brand. This can be a free trial of a product, a link to a newsletter, a limited time discount, or another relevant offer to re-engage your customer’s interest. These audiences are already familiar with your brand and targeting this segments will increase the likelihood of your retargeting campaigns’ success rates.

UGC 55

Use FOMO in Your Social Media Marketing to Keep Audiences Curious

agora pulse

Keep your audience curious about what your brand is up to and why they need to join in. Consumer values are shifting towards brand experiences over things. A total of 73% of consumers view good experiences as a key influencer of their brand loyalty. 52% would pay extra for a more efficient customer experience and 32% are willing to walk away from a brand they “love” after a single bad experience. Make the most of user-generated content (UGC).

UGC 91

How to Use the Fear of Missing Out (FOMO) for Your Social Marketing

agora pulse

Keep your audience curious about what your brand is up to and why they need to join in. Consumer values are shifting towards brand experiences over things. A total of 73% of consumers view good experiences as a key influencer of their brand loyalty. 52% would pay extra for a more efficient customer experience and 32% are willing to walk away from a brand they “love” after a single bad experience. Make the most of user-generated content (UGC).

UGC 91

16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

Hootsuite

The copy speaks directly to the target audience’s concerns and highlights the Snag Tights brand promise. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Busabout has found that UGC has a 2 times higher goal conversion than ads based on traditional photoshoots. Based on those results, they’ve completely switched over to UGC for their ads.

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. It’s a really powerful message to send, and it’s been very effective for REI’s brand. You’ve probably seen this with many of the brands you love.

SMS 63

My Internship Experience: A Summer at Pixlee

Pixlee

For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). If you aren’t too familiar with UGC, don’t worry – before learning about Pixlee, I wasn’t either. UGC marketing deals with leveraging content put out by users – usually photos, videos, tweets, or reviews – to power a brand’s different marketing initiatives.

UGC 57

The Ultimate Guide to Instagram Hashtags in 2019

Later

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: For brands and businesses, this opens up a great opportunity to regularly appear in a follower’s feed. For example, if you have a branded hashtag for your business , you can invite your followers to also follow your unique hashtag. Branded Hashtags. Use TUNGSTEN10 on your next order for a discount!

10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . But brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for. .

The 5 Best Ecommerce Store Designs for the Holiday Shopping Season

Pixlee

Here are five brands that have optimized their sites in unique ways to win this holiday season. Brand storytelling is an important part of today’s advertising. People connect with brands that have a “heart & soul” component behind the façade. Their website oozes brand storytelling from the moment you visit their landing page. The same philosophy can be applied to any brand with only a few written sentences about the reasoning and goals behind the brand name.

11 chatbot marketing examples to boost your bot strategy

Sprout Social

While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. And so the positive impact of chatbots really hinges on the quality of a brand’s bot. Check out how these brands are killin’ it with bots and what your business can learn from them. Hello Fresh manages to show off their brand voice and playfully introduce their bot from the word “go.”. “The bots are coming.”.

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Growing your audience gives your brand more exposure so it should be at the forefront of your strategy. They’re a great way to get your followers to engage and also get some UGC.

UGC 82

Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

Large brands have in-house graphic designers, Photoshop experts, and a video production team. Remember to add branding via your color palette and logo. You could be fined for copyright theft, something that becomes increasingly likely the bigger your brand is.

UGC 160

How to Dress Up Your Content For Halloween

Ignite Social Media

When creating content, think of your fans interests and what sort of DIY project your brand could help them with. If your brand specializes in hardware (like our friend Lowes), a DIY pumpkin carving kit or homemade spider web décor might be right up their alley. Check out these brand boards for creative marketing ideas. Retailer H & M advertised a spooktacular sale on their website with an eye-catching themed GIF that fit both their brand and the holiday.

UGC 76

Ultimate Guide to Instagram For Fashion

Later

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . But it’s not just about being a trendsetter — an Instagram strategy for a fashion business needs to not only captivate an audience, but also start a conversation, share experiences, and sell their brand lifestyle. Instagram For Fashion: Why is it So Successful for Brands? The Types of Content Every Fashion Brand Should be Posting.