Entrepreneurs: On Pricing and Discounts

Jon Loomer

While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. Should you offer discounts? And if you price too low, any discounting (young businesses LOVE to discount) will devalue your product — and brand — even further. This post details what I’ve learned about pricing and discounts. But would a simple review of someone’s Facebook page be worth $300?

What the New Facebook Offers Mean for Brands

Ignite Social Media

Last week, Facebook took additional steps to help brands tie ROI to social. They did this by revamping and making Facebook Offers relevant, again. Facebook first introduced Offers in 2012. A Facebook pixel can measure how many sales were driven from the offer.

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Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. The number one reason people "fan" businesses on Facebook? To receive discounts and promotions.

Is Snapchat for brands?

Mindjumpers

So the question is – does this popular app hold any possibilities for brands to explore? 16 Handles encouraged their customers to send a picture on Snapchat of themselves eating ice cream and then 16 Handles would automatically send a discount coupon back to the customer.

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3 Ways Brands Can ‘Reciprocate the Like’ on Facebook

Firebelly

Brands have become quite good at asking customers to Like them on Facebook. Once they get the Like, however, many brands fail their fans. In fact, 95% of Facebook wall posts are not answered by brands ! To receive discounts and promotions.

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Turning Facebook Analytics Into Action

Jon Loomer

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. You can find this information via Lifetime Value within Facebook Analytics.

What Does a Facebook Sales Funnel Look Like?

agora pulse

Capture users’ interest and nurture them every step of the way until they’re ready to purchase by using highly targeted Facebook ads. Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

As community managers, it’s our job to manage a brand’s online (and offline) presence. However with most brand pages, this environment is actually fostering a false sense of community. Most Facebook brand pages aren’t actually online communities.

3 biggest brand blunders on social media

Socialmedia.biz

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. The post 3 biggest brand blunders on social media appeared first on SocialMedia.biz.

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How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Does your Facebook Page have Rules or is it a free-for-all? A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance.

Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

Optimize Facebook Dynamic Product Ads The Right Way

Jon Loomer

As such, there’s an incredible amount of variance in how Facebook advertisers use Dynamic Ads. Maybe they need more context on your overall brand story. In this instance, adding a discount code in the Dynamic Product Ad copy is a worthwhile approach to try.

3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Focus on Brand Awareness.

Facebook Poke vs. Snapchat: New Marketing Channels?

Mindjumpers

Now Facebook introduces Facebook Poke. But how can brands tap into the success of the trend? Though quickly being used for sexting more than anything else, the network also presents a great engagement opportunity for brands. Facebook Poke. Along came Facebook Poke.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. Discounts and Special Offers.

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How to Use Facebook’s New Video Creation Kit

agora pulse

It’s no surprise that video is a popular format of content on Facebook. It seems that every other post on Facebook is a video and with the launch of Watch , Facebook continues to push video content front and center. Facebook have also introduced themes based on the time of year.

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What Does a Facebook Sales Funnel Look Like?

agora pulse

Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. The key to selling, though, isn’t to just put a ton of content out into the digital world: instead, you need to have a Facebook sales funnel in place.

Top 5 Facebook Promotion Types

Harp Interactive

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Running a social promotion on Facebook is easier than you might think. increase your fan base on your company Facebook page. build brand awareness.

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How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. What is brand loyalty and why is it important? Find your brand voice and story.

7 Ways Brands Take Advantage of Facebook Stories

Sprout Social

Facebook Stories is just one of the latest ways to delight your customers with visual content. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. Facebook supports 2.23 If you want your brand story to be a best-seller, you’ve got a better chance of finding your audience with Facebook. Just 14 months after launching, Facebook had 150 million active users per day for Stories. Be Brand Focused.

7 Methods of Troubleshooting Facebook Ads That Are Underperforming

agora pulse

Mastering Facebook Ads is complicated– there’s no denying it. When this happens, it’s important to have some strategies in place for troubleshooting Facebook Ads. Is your Facebook video ad not getting the results you thought it would?

Quick Facebook Ads Tests To Run Now for Q4

Jon Loomer

The fourth quarter is the most wonderful time of the year for direct-response Facebook advertisers. In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram. Discounts and free shipping abound.

Can Facebook Ads Actually Pay For Themselves By Driving Traffic To My Blog?

SocMed Sean

The other day, over coffee, we were talking about growing her traffic in order to generate more revenue and she asked the following question: Would it be worth it for me to run a Facebook ad campaign that is focused on driving traffic to my blog? Build A Facebook Following.

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The Do’s and Don’ts of Setting Up a Facebook Messenger Chatbot

agora pulse

A chatbot that specifically resides on Facebook Messenger is known as a Facebook Messenger chatbot. billion people use Facebook Messenger every month, the Facebook Messenger chatbot represents a huge opportunity for businesses. Benefits of Facebook Messenger Chatbots.

Social Networking Stats: 73% of College Students Would Open A Branded Snapchat, #RLTM Scoreboard

The Realtime Report

Facebook: 1.23 via Facebook. via Facebook. 73% of College Students Would Open A Branded Snapchat [Study]. What does that mean for brands – and for Snapchat’s ability to monetize in the future? The #RLTM Scoreboard: Social Networking Stats for the Week.

3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. Facebook is a content network first and users are busy consuming content from friends, family and, of course, businesses.

Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. ” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. Ofer special Facebook-only information or discounts.

5 Easy Black Friday Marketing Tips You Still Have Time For

Cody Ward

Finding deals and discounts becomes a game and your marketing is useful research material! You’ll naturally create content that you can spread across your Facebook Page, Twitter Profile, Pinterest board, and LinkedIn company page. You’ll be getting a large number of prospects and customers looking for you as you promote your offers , brand name, and specials. Make sure they can quickly find you by buying up your branded keywords in Google and Bing.

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.

How to Promote a Cause on Facebook

SocialFish

Since it was a natural progression of use, there are questions as to why the concept works so flawlessly through Facebook, in particular. How To Promote Your Cause By Establishing A Brand. Red) is one of the best non-profit brands that do that right: Give Them Something To Share.

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How to Use Facebook for your Business to Get Results

yMarketingMatters

I am following up with a more in-depth detailed blog on how to use Facebook for your business to get results. Facebook is by far the biggest social media channel, with an updated estimate of 1.26 Facebook has proved popularity amongst users is here to stay. Facebook

Can Facebook Communities Replace Company Websites?

Firebelly

Users log online to interact and keep up with friends, blogs, brands, celebrities, and others. Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. Probably.

Social Media Optimization 2014: Twitter or Facebook?

SocialFish

————— Whether it is the short tweets of the internet’s darling birdie, or the groups, pages, and thumbs up ‘likes’ of Facebook that rocks your website’s boat, there is one of these two online outlets to keep your SMO up to par in the new year.

How Facebook Groups Can Benefit Your Social Strategy

Ignite Social Media

One billion monthly users are now using Facebook Groups for many different reasons. Below are a few key strategies and quick steps you can implement to take advantage of Facebook Groups that will ultimately strengthen your social media marketing strategy.

5 Ways Australian Auto Brands Drive Engagement

Unmetric

In a quest to understand why automobile brands get so much engagement on social media, I analyzed the performance of five Australian auto brands. These auto brands are more likely to Post on a Friday than any other day. Brands no longer buy Fans; they pay for better Reach.

5 Helpful Facebook Places for Business Articles

Firebelly

How To Use Facebook Places For Your Business Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue.

Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

Like it or not, if you administer at least one Facebook Page, you’re trying to get ready to face the music next Friday. Because that’s the day – March 30 – when its new Timeline format will go live on all brand/business pages.

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Beer, Liquor Brands Partner With Taxi Apps To Get You Home Safe This Holiday Season

The Realtime Report

And if you happen to have one (or several) drinks too many, not to worry: several major alcohol brands are working with mobile taxi apps to help pay for your ride home. Newcastle Cabbie Black Ale comes with a $5 cab fare credit for Taxi Magic app users.

Will Your Business Sell on Facebook this Holiday Season?

agora pulse

To be specific, if you have an active business page, then it’s time to sell on Facebook! of businesses using social selling outperformed their non social peers while 56% of Facebook users have clicked on an ad selling a product. Set Up A Facebook Store. Brand monitoring.

Consumer Listen to Negative Reviews and Twitter Invests Big in Video | Social You Should Know

Ignite Social Media

A new study shows just how much negative reviews matter, Twitter invests big on video, Facebook tests new features, and our sister company wins a Shorty Award for Small Agency of the Year all in this week’s edition of Social You Should Know. simply wanted an apology from the brand.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! Written on June 24, 2010 by Justin Levy in announcements , books , facebook 32 Comments - Leave a comment! What is Facebook Marketing About?

3 Best Practices for Advertising Your Brand’s Weekly Circular on Social

Ignite Social Media

It’s no secret that most people follow brands on social media to get deals & discounts. However, posting the same ad creative you use for traditional marketing or circulars can hurt your brand more than helping it.

How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully.

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