Entrepreneurs: On Pricing and Discounts

Jon Loomer

While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. Should you offer discounts? And if you price too low, any discounting (young businesses LOVE to discount) will devalue your product — and brand — even further. This post details what I’ve learned about pricing and discounts. But would a simple review of someone’s Facebook page be worth $300?

What the New Facebook Offers Mean for Brands

Ignite Social Media

Last week, Facebook took additional steps to help brands tie ROI to social. They did this by revamping and making Facebook Offers relevant, again. Facebook first introduced Offers in 2012. A Facebook pixel can measure how many sales were driven from the offer.

Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. The number one reason people "fan" businesses on Facebook? To receive discounts and promotions.

Is Snapchat for brands?

Mindjumpers

So the question is – does this popular app hold any possibilities for brands to explore? 16 Handles encouraged their customers to send a picture on Snapchat of themselves eating ice cream and then 16 Handles would automatically send a discount coupon back to the customer.

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Eight Cost-Effective Marketing Approaches to Grow Your Brand

Socialmedia.biz

All you have to do is create a website for your brand with a live blogging interface. Try to avoid the act of spamming random emails, however, as this would have a negative effect on your brand. Provision of discounts and coupons.

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Consumers Value A Brand’s Facebook Page More Than You Know [Infographic]

Firebelly

The study concluded that about 50% of consumers view a brand’s Facebook presence more than its website. One thousand social media users were asked how they felt about Liking and interacting with brands on Facebook. Blog Facebook Infographics

3 Ways Brands Can ‘Reciprocate the Like’ on Facebook

Firebelly

Brands have become quite good at asking customers to Like them on Facebook. Once they get the Like, however, many brands fail their fans. In fact, 95% of Facebook wall posts are not answered by brands ! To receive discounts and promotions.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

As community managers, it’s our job to manage a brand’s online (and offline) presence. However with most brand pages, this environment is actually fostering a false sense of community. Most Facebook brand pages aren’t actually online communities.

Turning Facebook Analytics Into Action

Jon Loomer

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. You can find this information via Lifetime Value within Facebook Analytics.

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Does your Facebook Page have Rules or is it a free-for-all? A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance.

How to Use Facebook’s New Video Creation Kit

agora pulse

It’s no surprise that video is a popular format of content on Facebook. It seems that every other post on Facebook is a video and with the launch of Watch , Facebook continues to push video content front and center. Facebook have also introduced themes based on the time of year.

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3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Focus on Brand Awareness.

Optimize Facebook Dynamic Product Ads The Right Way

Jon Loomer

As such, there’s an incredible amount of variance in how Facebook advertisers use Dynamic Ads. Maybe they need more context on your overall brand story. In this instance, adding a discount code in the Dynamic Product Ad copy is a worthwhile approach to try.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. Discounts and Special Offers.

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Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. ” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. Ofer special Facebook-only information or discounts.

What Does a Facebook Sales Funnel Look Like?

agora pulse

Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. The key to selling, though, isn’t to just put a ton of content out into the digital world: instead, you need to have a Facebook sales funnel in place.

Facebook Poke vs. Snapchat: New Marketing Channels?

Mindjumpers

Now Facebook introduces Facebook Poke. But how can brands tap into the success of the trend? Though quickly being used for sexting more than anything else, the network also presents a great engagement opportunity for brands. Facebook Poke. Along came Facebook Poke.

What (and When) to Post on Facebook

agora pulse

It can be tough being a social media manager responsible for maintaining a Facebook page for a business. What Do I Post on Facebook and When? So, with that in mind, let’s look at some content you should post on Facebook and when. Which Facebook post idea will you try next?

Top 5 Facebook Promotion Types

Harp Interactive

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Running a social promotion on Facebook is easier than you might think. increase your fan base on your company Facebook page. build brand awareness.

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7 Methods of Troubleshooting Facebook Ads That Are Underperforming

agora pulse

Mastering Facebook Ads is complicated– there’s no denying it. When this happens, it’s important to have some strategies in place for troubleshooting Facebook Ads. Is your Facebook video ad not getting the results you thought it would?

Brands go Easter egg hunting as they celebrate Easter Sunday on social media

Unmetric

Brands are looking to win over their fans with plenty of Easter-related social content. Dive in to see how brands stacked up on social for Easter. SEE THE LATEST EASTER POSTS BY BRANDS. Easter sales and discounts also go a long way in getting your fans talking about your brand.

The Do’s and Don’ts of Setting Up a Facebook Messenger Chatbot

agora pulse

A chatbot that specifically resides on Facebook Messenger is known as a Facebook Messenger chatbot. billion people use Facebook Messenger every month, the Facebook Messenger chatbot represents a huge opportunity for businesses. Benefits of Facebook Messenger Chatbots.

7 Ways Brands Take Advantage of Facebook Stories

Sprout Social

Facebook Stories is just one of the latest ways to delight your customers with visual content. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. Facebook supports 2.23 If you want your brand story to be a best-seller, you’ve got a better chance of finding your audience with Facebook. Just 14 months after launching, Facebook had 150 million active users per day for Stories. Be Brand Focused.

3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. Facebook is a content network first and users are busy consuming content from friends, family and, of course, businesses.

Can Facebook Ads Actually Pay For Themselves By Driving Traffic To My Blog?

SocMed Sean

The other day, over coffee, we were talking about growing her traffic in order to generate more revenue and she asked the following question: Would it be worth it for me to run a Facebook ad campaign that is focused on driving traffic to my blog? Build A Facebook Following.

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Online Communities: What Consumers Want, What Brands Don’t Deliver

Firebelly

Quickly, right now, think of a few social media brands that you follow through social media. If you need to open a new tab and check Facebook or Twitter, go ahead. There’s probably at least one brand above the fold in your news feed right now. What is that brand saying?

5 Ways Australian Auto Brands Drive Engagement

Unmetric

In a quest to understand why automobile brands get so much engagement on social media, I analyzed the performance of five Australian auto brands. These auto brands are more likely to Post on a Friday than any other day. Brands no longer buy Fans; they pay for better Reach.

Social Networking Stats: 73% of College Students Would Open A Branded Snapchat, #RLTM Scoreboard

The Realtime Report

Facebook: 1.23 via Facebook. via Facebook. 73% of College Students Would Open A Branded Snapchat [Study]. What does that mean for brands – and for Snapchat’s ability to monetize in the future? The #RLTM Scoreboard: Social Networking Stats for the Week.

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.

Quick Facebook Ads Tests To Run Now for Q4

Jon Loomer

The fourth quarter is the most wonderful time of the year for direct-response Facebook advertisers. In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram. Discounts and free shipping abound.

What Makes for a Good Promoted Post on Facebook?

agora pulse

As social media managers, we are always trying to create the ultimate Facebook post. Promotion amplifies your original post to a specific audience via Facebook’s News Feed advertising platform in order to increase visibility and boost post engagement. Make a Facebook Feed Video.

How to Promote a Cause on Facebook

SocialFish

Since it was a natural progression of use, there are questions as to why the concept works so flawlessly through Facebook, in particular. How To Promote Your Cause By Establishing A Brand. Red) is one of the best non-profit brands that do that right: Give Them Something To Share.

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Techipedia readers can use code Tamar for a 15% limited time discount when registering. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. So I think basically every brand needs to have a strategy in the least.

5 Easy Black Friday Marketing Tips You Still Have Time For

Cody Ward

Finding deals and discounts becomes a game and your marketing is useful research material! You’ll naturally create content that you can spread across your Facebook Page, Twitter Profile, Pinterest board, and LinkedIn company page. You’ll be getting a large number of prospects and customers looking for you as you promote your offers , brand name, and specials. Make sure they can quickly find you by buying up your branded keywords in Google and Bing.

How Facebook Groups Can Benefit Your Social Strategy

Ignite Social Media

One billion monthly users are now using Facebook Groups for many different reasons. Below are a few key strategies and quick steps you can implement to take advantage of Facebook Groups that will ultimately strengthen your social media marketing strategy.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Will Facebook lose ground to Google+? what are the secrets to Facebook advertising success?

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How to Use Facebook for your Business to Get Results

yMarketingMatters

I am following up with a more in-depth detailed blog on how to use Facebook for your business to get results. Facebook is by far the biggest social media channel, with an updated estimate of 1.26 Facebook has proved popularity amongst users is here to stay. Facebook

Can Facebook Communities Replace Company Websites?

Firebelly

Users log online to interact and keep up with friends, blogs, brands, celebrities, and others. Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. Probably.

Social Media Optimization 2014: Twitter or Facebook?

SocialFish

————— Whether it is the short tweets of the internet’s darling birdie, or the groups, pages, and thumbs up ‘likes’ of Facebook that rocks your website’s boat, there is one of these two online outlets to keep your SMO up to par in the new year.