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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Increase Social Engagement. Photo Contests.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brand advocate. And this person talks up your brand. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Brand authenticity.