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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

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Instagram SEO: 6 Ways to Increase Your Discoverability

Later

As part of the Explore page , Instagram Search is the directory to every Instagram account on the app. . Just like your Name field, your bio should be optimized with keywords for your brand and business. . This isn’t just a great way to let your new followers know what your brand is about. Check out our ultimate guide!

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Increase Social Engagement. Photo Contests.

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How to Get More From Instagram (Without More Work!)

Later

Think of it this way: Since Instagram is now prioritizing “new” content on people’s feeds, your best shot at getting your content in front of your followers is by posting when most of them are actively scrolling the app. Instagram Stories templates are quick and easy to create and use for your brand — no graphic design experience necessary!

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

For example, how Facebook ranks posts is different than how, say, Instagram’s feed work.) Brand advocate. And this person talks up your brand. Sometimes, brand advocates are paid. Brand authenticity. Customers (existing and potential ones) want brands to be real. Did we mention they like you a LOT?).

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The Ultimate Guide to Instagram Hashtags in 2021

Later

So it really is worth creating a hashtag strategy for your brand if you want to grow your account! If you have a public Instagram account and add a hashtag to a post, that post will be visible on the corresponding hashtag page (it’s basically a directory of all the photos and videos that were tagged with that hashtag).

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The Ultimate Guide to Instagram Hashtags in 2021

Later

So it really is worth creating a hashtag strategy for your brand if you want to grow your account! If you have a public Instagram account and add a hashtag to a post, that post will be visible on the corresponding hashtag page (it’s basically a directory of all the photos and videos that were tagged with that hashtag).

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