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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. I draw a hard line between Influencers and Advocates.

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7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

Also known as “CONTENT MARKETING” — A strategic marketing approach to attract and retain customers by consistently creating and distributing relevant and valuable content and drive profitable customer action. Content Marketing Institute ). Partners & Influencers. Do keyword research.

Content 147
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7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

Also known as “CONTENT MARKETING” — A strategic marketing approach to attract and retain customers by consistently creating and distributing relevant and valuable content and drive profitable customer action. Content Marketing Institute ). Partners & Influencers. Do keyword research.

Content 130
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Views (videos, ads, rich images).

Analytics 350
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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Building demand for their unique point of view. Share this on del.icio.us.

B2B 178
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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it&#. Measuring Engagement.

B2B 206
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Influence: a.k.a. being made about your company, brand, product or service generally positive, negative or neutral?

SM2 187