Webbiquity SMM

OCTOBER 13, 2010

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Buzz Marketing for Technology

NOVEMBER 17, 2009

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! Share this on Facebook. If you have any insights on how best to get there please share them. Tweet This!

Data 100

Data Vocus Radian6 StumbleUpon 100

Webbiquity SMM

AUGUST 23, 2010

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. product innovation, branding and awareness, links for SEO benefit), though that value may be difficult to quantify. Share this on Bebo.

ROI 193

ROI Social Media Vocus Metrics 193

Adam Sherk

JUNE 29, 2010

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. While we’re at it, can we ban “brand&# ? I know it doesn’t appear in press releases but it’s mentioned in every single meeting that leads to a press release: “How do we brand ourselves? What’s our brand?

Press Release 279

Press Release Marketing Class List 279