Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
Buzz Marketing for Technology
NOVEMBER 17, 2010
It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. Tweet This!
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